As reported by the Toy Industry Association (TIA), the upcoming Children’s Advertising and Review Unit (CARU) annual conference in New York City will explore challenging issues facing companies that advertise to children, including mobile and online technologies and modifications to the Children’s Online Privacy Protection Act (COPPA). Co-located with the National Advertising Division (NAD) conference scheduled for September 28 to 29, the CARU event will take place on September 30 at the Ritz-Carlton New York in Battery Park.
DreamWorks Animation and Fuhu Inc. have partnered to develop the DreamTab, a new tablet specifically designed for kids. The DreamTab will be unveiled at the Consumer Electronics Show before its launch to U.S. retail this spring. There will also be an international release later this year.
The tablet will include a Children’s Online Privacy Protection Act (COPPA) compliant email, texting, and sharing; an education system aligned to Common Core Standards; and advanced parental controls.
The Federal Trade Commission (FTC) has issued a call for comments on revisions to the Children’s Online Privacy Protection Act (COPPA). In response to comments from the Toy Industry Association (TIA) and other stakeholders, the deadline for comments has been extended by two weeks, from September 10h to September 24.
Proposed changes in the Supplemental Notice of Proposed Rulemaking would modify certain definitions and strengthen certain protections for the online collection, use, or disclosure of children’s personal information, including several technical issues that will affect how websites pass on information designed to restrict online behavioral advertising targeting individuals believed to be children.
The TIA Responsible Marketing to Children Committee has agreed that an industry response is important and will be developing a document for submission to the FTC.
Input from TIA members to be included in this compiled set of industry comments is requested by Wednesday, September 12.
This post was originally written by the Toy Industry Association and published at ToyAssociation.org. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.