China Toy Fair


Toy State Showcases New Branding for Road Rippers and Nikko

Toy State New BrandingOn Monday, Toy State unveiled new branding designs for its flagship lights and sound and R/C product lines, Road Rippers and Nikko. The company is showcasing the new-look product lines and branding at Fall Toy Preview in Dallas, and will continue to highlight them at Hong Kong Toys & Games Fair in January.

Toy State acquired Nikko and Nikko Entertainment BV in May. The moves came on the heels of a period of aggressive growth, including new licensing partnerships with Hot Wheels, Transformers, Hello Kitty, and Angry Birds.

“We couldn’t be more excited about the new logos and packaging these leading brands will have when they hit retail shelves in 2015,” said Andy Friess, Toy State’s general manager of U.S. operations and senior vice president of global marketing. “Redefining the Nikko brand was a major design objective following our acquisition, and returning Road Rippers to its signature ‘orange package’ roots provides an exciting refresh for the leader in the lights and sound vehicle category.”

Dynamite Entertainment Expands with New Division Dynamite Toys and Games

DynamiteAt the Dallas Fall Toy Preview, Dynamite Entertainment has announced the creation of a new division, Dynamite Toys and Games, which is dedicated to the production and manufacture of action figures, novelty products, gaming cards, board games, and more. As leading publisher of original and licensed comic books, graphic novels, and e-books, Dynamite Entertainment, is coming up on its 10th anniversary next year and expects to develop new collectibles to incorporate their exciting new licenses.

With The Six Million Dollar Man’s character to celebrate its 40th anniversary, Dynamite Toys and Games will release action figures, a statue, and novelties all related to the brand. A new line of figures will also be developed for the horror character, Vampirella, reflecting the character’s 45 years of publication. Limited-edition reissues of classic sculpts, including action figures, Evil Ernie, Chastity, Jade, Lady Demon, Purgatori, and more will also be released as the toy division is to reinstate the Eternal Toys brand. Other initial planned releases include properties such as Red Sonja and Army of Darkness.

TIA Hosts Fall Toy Preview Networking Philanthropy Events

tia_logo[1]With the Fall Toy Preview comes 750 long-lead buyers from around the world and 345 innovative toymakers all there to gain insight into emerging industry trends and of course be among the first to scoop up new product lines slated for release next year. The amount of business opportunity is a major draw, but the Toy Industry Association (TIA) is reminding all Fall Toy Preview attendees of networking and philanthropic events that will also be taking place the week of the show:

  • Opening Night Party: Benefiting the Toy Industry Foundation (TIF), Fall Toy Preview’s Opening Night Party will take place on October 1 from 5:30 to 7 p.m. at the Dallas Market Center. Food and drink will be served at this annual event which gives buyers, exhibitors, and other trade show guests the opportunity to connect, network, and spend time with colleagues. Each exhibitor will receive two complimentary tickets to the party; additional tickets can be purchased on-site at the Fall Toy Preview registration desk (or during the show registration process). All proceeds benefit the philanthropic activities of the TIF.

  • Toy Industry Next Generation (TING) Cocktail Party:Immediately following the Opening Night Party, TING will hold a networking event from 7 to 8:30 p.m. at the Hilton Anatole Gossip Bar. The party is designed to foster relationships and business opportunities for young professionals working within the toy industry; the first-ever TING event was held at Toy Fair 2013. One complimentary drink per guest will be served; additional drinks and food will be available for purchase. Admission is free for TIA members. Guests may RSVP online.
  • Women in Toys (WIT) 4th Annual Breakfast of Champions
: WIT is hosting its 4th annual networking breakfast on October 2 from 7:30 to 9 a.m.  The breakfast will take place in Room D15 at the Market Center. Tickets can be purchased in advance online.

  • End-of-Show Toy Collection:TIF will once again hold its annual Toy Bank collection at the close of the show on October 3. The collected toys, games, and youth entertainment products will benefit Dallas-area children in need. Companies that would like to participate are encouraged to email TIF and state their interest in making a contribution. Volunteer staff will circulate the show floor on Thursday afternoon to collect the donated products. 

TIA’s Fall Toy Preview is an annual go-to-market event that attracts mass market retailers from around the world to preview the hottest toys and games slated for release in Q4 the following year. Fall Toy Preview 2013 will take place October 1 to 3 in Dallas.

Fall Toy Preview Sees Increases in Total Attendance and Global Participation

Courtesy of Toy Industry Association

More than 700 buyers from around the world attended the Toy Industry Association’s Fall Toy Preview 2012 in Dallas. This is a 3 percent increase in total buyers who attended to look at the new toys and games for Holiday 2013. A 10 percent increase in foreign buyers was also noted.  The top five foreign countries represented by buyers were Canada, the UK, Mexico, Australia, and Hong Kong. Roughly 348 companies exhibited their latest product lines, including Alexander Doll Company, American Plastic Toys, Famosa, Hape, Inc., Melissa and Doug, Playmobil, Ohio Art, Blip Toys, Safari Ltd., and Razor USA. In sponsorship with Techno Source and presented by Carlin West Agency/NFL Rush Zone, the opening night party for the event raised funds for the Toy Industry Foundation and allowed participants to meet with Dallas Cowboys linebacker DeMarcus Ware.

PlaSmart Inc. Announces Exclusive North American Distribution Rights for Scribble Down

PlaSmart Inc. has been signed as the exclusive North American distributor for mass and specialty retailers for Scribble Down. PlaSmart introduced Scribble Down to North American retailers for the first time at the Dallas Fall Toy Preview in their showroom No. 478.

Scribble Down is a UK-based company that specializes in the design and manufacture of affordable, creative activity packs and transfers. This is the first time Scribble Down products have been distributed in North America.

To schedule an appointment with PlaSmart at the Dallas Fall Toy Preview, contact Andrew Wagar of Swerve Public Relations Inc., at (416) 593-5628, ext. 102 or awagar@swervepr.com. For more information, visit www.plasmarttoys.com.