The Results Are In For What’s Hot With Kids Today

Justin Bieber topped the list when The NPD Group, as part of its Kids Industry Data Service (KIDS), asked “what would the kids you know say is the hottest new thing these days?” in May. Mentions included celebrities, movies, television shows, toys, games, hobby, sports, web sites, brands, and retail stores. NPD compiled 2,095 mentions for kids ages 0-14. The results were:

  1. Justin Bieber (10 percent)
  2. Nintendo Wii (2 percent)
  3. Dora The Explorer (2 percent)
  4. Xbox 360 (2 percent)
  5. Cars: The Movie/ Cars 2 (2 percent)
  6. iPad (2 percent)
  7. SpongeBob SquarePants (2 percent)
  8. Disney (2 percent)
  9. Video games (2 percent)
  10. Thor (1 percent)

Bieber also topped the list in the same survey conducted in February, with 14 percent. The NPD Group’s Kids Industry Data Service (KIDS) provides monthly insight into purchases made on behalf of kids ages 0-14, across product categories, with an emphasis on licenses and brands. Each month, the service asks an open-ended, unaided question designed to provide insight into what is hot with kids today.

Record A Story Donates Books to Military Program

Beginning this Veterans Day (November 11), military parents separated from their children can record a story for their child and ship it to him or her in time for the holidays. As a part of the initiative, Publications International, Ltd. (PIL) will donate its new Record a Story books to the non-profit United Through Reading Military Program for deployed service members to record for their children.

The United Through Reading Military Program has been sending kids videotapes of their military parents reading books aloud since 1990. Operation Record a Story will take the program to the next level by donating the recordable storybooks. As children turn the pages, the story is read aloud to them. Titles include ’Twas the Night Before Christmas, Sesame Street: Together at Heart, Dora the Explorer, and Guess How Much I Miss You. Both the book and a video of the parent recording the story will be shipped to kids.

Recordings will take place at the following United Through Reading locations: USO DFW – Dallas/Fort Worth, Tex.; USO – Fort Hood, Tex.; USO – BWI Airport; USO Camp Beuhring – Kuwait; USO Balad – Iraq; USO Kandahar – Afghanistan; USO Bagram – Afghanistan (Pat Tillman Memorial USO); USO of Georgia – Jean R. Amos USO Center; USS George H. W. Bush in Naval Station Norfolk, Va.; and USS Abraham Lincoln in Everett, Wash.

For information on the United Through Reading Military Program, visit

Dora’s Big Birthday Adventure Video Game by 2K Play

In celebration of Dora the Explorer’s 10th anniversary, 2K Play is releasing Dora’s Big Birthday Adventure. The Nintendo DS video game will be timed with the Nick Jr. prime time television event airing this August.

The game will feature Dora and Boots as they adventure through Wizzle World to get to Dora’s birthday celebration.

Players can participate in adventures such as floating in a giant bubble across Sea Snake Lake, riding a magical unicorn over the rainbow, and playing the drums in the enchanted Dancing Forest.

Nickelodeon and Wiley to Release Dora the Explorer Cookbook

Nickelodeon Consumer Products (NCP) and Wiley have announced that they are partnering to publish Dora and Diego Let’s Cook, a children’s cookbook based on Nickelodeon’s Dora the Explorer series. The cookbook will include 50 recipes featuring the the show’s characters, words and phrases in Spanish, Kid Help icons denoting the steps in recipes where children can help, and nutrition and safety information for children.

The book will be released in August and will retail for $16.95. The book is the first of two Nickelodeon-branded children’s cookbooks and will be followed by a SpongeBob SquarePants cookbook in fall 2011.

NCP also recently announced a licensing agreement with Allstar Products Group to produce SpongeBob SquarePants and Dora the Explorer Snuggie Blankets, Bendaroos building sticks, and Touch N’ Brush Hands Free Toothpaste Dispensers.