Spin Master has been awarded the global toy license for the upcoming Paramount+ original animated series, Dora. The return of the Latina heroine marks the newest property in Nickelodeon’s Dora the Explorer franchise. Spin Master’s diverse toy collection is expected to launch in fall 2024 and will include figures, dolls, playsets, vehicles, plush, roleplay items, games, and puzzles inspired by Dora, Boots, and other characters and locales they explore.
Produced by Nickelodeon Animation, Dora is a CG-animated preschool series featuring beloved characters from the iconic Dora the Explorer series, set to stream exclusively on Paramount+ in spring 2024 in the U.S.
“We’re focused on being a leader in the preschool play space, driven by globally acclaimed entertainment series and toy lines with deep character affinity,” says Max Rangel, Spin Master’s Global President and CEO. “We are inspired by the enduring power of Paramount and Nickelodeon’s Dora the Explorer franchise and the ongoing impact it’s had on generations of preschoolers spanning more than 20 years. Our talented design teams will leverage their deep experience of translating revered on-screen adventures into toys that will ignite preschoolers’ imaginations and inspire new play experiences.”
Pam Kaufman, President and CEO, International Markets, Global Consumer Products & Experiences, Paramount, adds, “Dora and her friends have been enduringly popular with children all over the world, and we can’t wait to see kids and families embrace the new Dora at playtime.”
Since launching on Nickelodeon in 2000, Dora the Explorer has emerged as a pop culture phenomenon and can be seen in 144 markets and is translated into 23 languages.
