China Toy Fair


New Zeenie Dollz Animated Web Series Arrives in Time for Earth Day

ZeenielogoOn April 3, Zeenie Dollz will launch a new animated webisode series introducing its six “eco-warriors”:  Zennia, Yana, Evee, Kazumi, Lina, and Sini. The webisodes add to the continued expansion of the brand and offer another educational tool for parents to teach children about both preserving the environment and the power of teamwork.

Created in collaboration with Brandberry, each webisode will be two to three minutes long and take the Zeenies on eco-themed adventures. “A New Addition” will be available both on the Zeenie Dollz website and their YouTube channel.

 

Hasbro Announces 2020 Sustainability Goals

Hasbro logoHasbro, Inc. has new environmental sustainability goals that the company aims to achieve by the end of 2020. Hasbro plans to further reduce the environmental impact of its global operations by minimizing waste, improving energy efficiency, reducing greenhouse gas (GHG) emissions, and conserving water at its owned and operated facilities. These new 2020 goals build on commitments the company set in 2008 that it achieved by end of 2012.

Hasbro’s end of 2020 sustainability goals for its owned/operated facilities include reducing waste to landfill by 50 percent from 2012 levels; reducing energy consumption by 25 percent from 2012 levels; reducing global Scope 1 and Scope 2 GHG emissions by 20 percent from 2012 levels; and reducing water consumption by 15 percent from 2012 levels.

In addition to these reduction goals, Hasbro continues to drive environmental improvements through its sustainable packaging initiatives, including reducing packaging material, eliminating PVC from packaging, increasing recycled content, and sourcing paper responsibly.