China Toy Fair


Lego and Shell to Part Ways After Decades-Long Partnership

Lego.ShellOn Thursday morning, The Wall Street Journal reported that Lego is ending its co-branding relationship with Royal Dutch Shell. The move follows pressure from environmental group Greenpeace, which targeted the decades-long partnership in an online video and petition.

Since the 1960s, Lego has built play sets branded with the Shell logo, including Shell filling stations, tanker trucks, and Shell-sponsored racing cars. These have been sold at Shell gas stations and other retailers that carried Lego sets.

In July, Greenpeace circulated an online petition calling for Lego to sever ties with Shell, which it has accused of operating recklessly in exploring for oil in the Arctic. The group released an online video, Lego: Everything Is Not Awesome, which depicts an Arctic wonderland made of Lego bricks that is flooded with spilled oil, and asks viewers to sign the petition urging Lego to sever ties with Shell. According to Greenpeace, the video has garnered more than a million signatures to date. [Read more...]

New Zeenie Dollz Animated Web Series Arrives in Time for Earth Day

ZeenielogoOn April 3, Zeenie Dollz will launch a new animated webisode series introducing its six “eco-warriors”:  Zennia, Yana, Evee, Kazumi, Lina, and Sini. The webisodes add to the continued expansion of the brand and offer another educational tool for parents to teach children about both preserving the environment and the power of teamwork.

Created in collaboration with Brandberry, each webisode will be two to three minutes long and take the Zeenies on eco-themed adventures. “A New Addition” will be available both on the Zeenie Dollz website and their YouTube channel.

 

Hasbro Announces 2020 Sustainability Goals

Hasbro logoHasbro, Inc. has new environmental sustainability goals that the company aims to achieve by the end of 2020. Hasbro plans to further reduce the environmental impact of its global operations by minimizing waste, improving energy efficiency, reducing greenhouse gas (GHG) emissions, and conserving water at its owned and operated facilities. These new 2020 goals build on commitments the company set in 2008 that it achieved by end of 2012.

Hasbro’s end of 2020 sustainability goals for its owned/operated facilities include reducing waste to landfill by 50 percent from 2012 levels; reducing energy consumption by 25 percent from 2012 levels; reducing global Scope 1 and Scope 2 GHG emissions by 20 percent from 2012 levels; and reducing water consumption by 15 percent from 2012 levels.

In addition to these reduction goals, Hasbro continues to drive environmental improvements through its sustainable packaging initiatives, including reducing packaging material, eliminating PVC from packaging, increasing recycled content, and sourcing paper responsibly.