The Bratz line of fashion dolls, from MGA Entertainment (MGAE), is arriving at retailers with new products, apparel, and accessories. In addition to the four classic Bratz doll characters, Target guests can customize their own doll through the Create-A-Bratz experience on target.com.
Paw Patrol is headed to Toys “R” Us stores nationwide and online at toysrus.com on May 18. Developed by Spin Master Ltd., Paw Patrol is the No. 1 rated preschool series and airs weekdays on Nickelodeon. Throughout June, Toys “R” Us will be the only retailer to offer the new preschool line of plush, vehicles, figures, and more based on the TV show.
The new product range includes a number of collectible items for kids ages 3 and up.
The Action Pack Pup with Badge figure comes with a push-button transforming backpack and a kid-sized, snap-on role-play badge.
Paw Patrol Racers each include a pup or a figure molded inside that hero’s signature vehicle. [Read more...]
MGA Entertainment has announced plans to enter the world of specialty toy products with the launch of its own specialty division, MGA Entertainment Specialty. The company is currently hiring sales representation groups across the U.S. that will service specialty retailers at store level. MGA Entertainment Specialty will offer a vast assortment of unique toys and gifts derived from its portfolio of brands, including Little Tikes, Moxie Girlz, Zapf, Rescue Pets, and more.