Sweet Suite 2016

Bratz Announces Exclusives for Target, Wal-Mart

MGA Entertainment Bratz ReturnsThe Bratz line of fashion dolls, from MGA Entertainment (MGAE), is arriving at retailers with new products, apparel, and accessories. In addition to the four classic Bratz doll characters, Target guests can customize their own doll through the Create-A-Bratz experience on target.com.

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Toys “R” Us Offers Pre-Sell Sneak Peek of New Bratz Line

BratzMGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.

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ASTRA Negotiates Preschool Products Deal Exclusively for Member Retailers

Attendees at the Exclusive Yours Reception hosted by ASTRA during North American International Toy Fair on Saturday (left to right): Stephen Rhoads, Snapo; Laura Dann, ASTRA staff; Katie Marso, ASTRA staff; Kathleen McHugh, president of ASTRA; Sue Warfield, director of member relations for ASTRA.

The American Specialty Toy Retailing Association (ASTRA) announced today that Snapo, PlanToys, and Outset Media have each signed a deal to offer a line of preschool products exclusively to independent toy stores that are ASTRA members. [Read more...]

Spin Master Launches Paw Patrol Toy Line Exclusively at Toys “R” Us

PawPatrolPaw Patrol is headed to Toys “R” Us stores nationwide and online at toysrus.com on May 18. Developed by Spin Master Ltd., Paw Patrol is the No. 1 rated preschool series and airs weekdays on Nickelodeon. Throughout June, Toys “R” Us will be the only retailer to offer the new preschool line of plush, vehicles, figures, and more based on the TV show.

The new product range includes a number of collectible items for kids ages 3 and up.

The Action Pack Pup with Badge figure comes with a push-button transforming backpack and a kid-sized, snap-on role-play badge.

Paw Patrol Racers each include a pup or a figure molded inside that hero’s signature vehicle. [Read more...]

TOY BOOK EXCLUSIVE: MGA Launches Specialty Toy Division

MGA Entertainment has announced plans to enter the world of specialty toy products with the launch of its own specialty division, MGA Entertainment Specialty. The company is currently hiring sales representation groups across the U.S. that will service specialty retailers at store level. MGA Entertainment Specialty will offer a vast assortment of unique toys and gifts derived from its portfolio of brands, including Little Tikes, Moxie Girlz, Zapf, Rescue Pets, and more.

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