TMNT

Toitles! Toitles! Toitles! Everywhere! | Source: The Loyal Subjects/The Toy Book

Cowabunga, dudes! The Loyal Subjects (TLS) and Paramount Consumer Products & Experiences have teamed up to expand the Teenage Mutant Ninja Turtles (TMNT) BST AXN line of action figures and collectibles this year.

BST AXN (pronounced “best action”) is a growing line of products that includes characters from multiple intellectual properties (IP), with TMNT among the most popular in the bunch.

The BST AXN TMNT line extensions include new waves of 5-inch TMNT BST AXN figures (MSRP: $21.99) , TMNT BST AXN 4-Packs (MSRP: $79.99), TMNT Comic Book and Action Figure Sets (MSRP: $29.99), 8-inch BST AXN XL figures (MSRP $29.99), and the BST AXN Turtle + Motorcycle bundles  (MSRP: $49.99) that were previously revealed here at The Toy Book.

“It’s unbelievable that TLS is entering the TMNT market this year with one of the most coveted looks and feels; the new comic book look which has been driving the Turtle fandom, loyalists, and faithful for more than a decade,” says Jonathan Cathey, CEO and Founder of The Loyal Subjects. “[We’re] So psyched to have the opportunity to create and distribute these fantastic TMNT items, for one of the greatest pop culture franchises — a phenomenon that has won the hearts of pop culture fans the world over. Big shoutouts to Kevin Eastman, Peter Laird, and Paramount for continuing to create great content and for dreaming this all up for fans like us, entertaining us for nearly 40 years!”

Related: The 2023 Edition of The BIG Toy Book is Here!

This year’s TMNT product assortment features a tsunami of new waves, including characters with looks inspired by the original cartoon series alongside designs ripped from the pages of IDW Publishing’s modern TMNT comics. The new comic bundles feature exclusive cover art drawn by artist Mateus Santolouco.

TLS’ BST AXN line is available at major retailers, including Amazon, Target, and Walmart, and is carried at a wide range of specialty retailers, independent toy stores, and hobby shops.

This August, TMNT will be back in the mainstream in a big way when Teenage Mutant Ninja Turtles: Mutant Mayhem hits theaters everywhere.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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