China Toy Fair


Collins to Publish The Little Book of Bananagrams

This fall will see the release of The Collins Little Book of Bananagrams, which contains hints, winning strategies, and insider secrets for fans of the word game. Deej Johnson, the Bananagrams brand’s creative consultant, and word-game champion Mark Nyman wrote the book. It includes two ways to turn titles that save vital seconds, things that a player must do in their first move, and other tips.

The book, which will be available globally this fall from Collins, also offers general word game advice, such as 135 proper nouns that can be played in any word game.

Rio Toys, Books, a Video Game, and More to Hit Stores This Spring

Twentieth Century Fox Consumer Products has announced its initial line up  of products based on the upcoming 3-D animated comedy adventure film, Rio. The merchandising program will include a range of toys, video games, apparel, and books, and will kick-off in mid-March before the theatrical release of the film on April 15.

The ToyQuest Rio toy line will include a colorful selection of 3.75-inch mini figures, 8-inch basic plush, and 10-inch talking plush and beanies. Signature items will include a 9-inch interactive plush and a 7-inch walking and talking plush. The line will be available exclusively at Toys “R” Us stores and Toysrus.com.

THQ’s Rio video game will be available at Toys “R” Us and other retailers just days before the movie’s release. The party-style video game contains 40 mini-games and features the movie’s characters.

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Fox Expands Breadth of Family Film Franchises

Twentieth Century Fox Consumer Products has announced plans to create worldwide, long-term brands out of Ice Age, Alvin and the Chipmunks, Diary of a Wimpy Kid, and Rio.

Ice Age Continental Drift 3-D is scheduled to hit theaters summer 2012, and Fox is planning consumer products based on the brand, including video games, stationery, and toys. Fox plans to release a style guide and new promotional concepts in the coming months.

Alvin and the Chipmunks Chipwrecked will also be in 3-D and is expected to release during 2011′s holiday season. Fox hopes to market the franchise as a year-round opportunity focusing on toys, stationery, interactive, and publishing. [Read more...]

United Media and HarperCollins Partner for Goodnight Moon Licensing Program

United Media (UM) has signed on to develop and manage a licensing program for HarperCollins Children’s Goodnight Moon, the first licensing program for the classic bedtime story. UM also works with the publishing group on its property Fancy Nancy.

UM will develop a program that will target newborns, infants, and toddlers. The core products will include infant and preschool toys, gifts, apparel, accessories, domestics, and room décor.

Goodnight Moon, written by Margaret Wise Brown and illustrated by Clement Hurd, has sold over 20 million books to date, and has been translated into 12 languages.