China Toy Fair


Toys “R” Us Drafts Shaq for Toys for Tots Campaign

toys-for-tots

Toys “R” Us has teamed up with NBA champion Shaquille O’Neal for the annual Toys for Tots Campaign. The fundraising campaign for the Marine Toys for Tots Foundation begins October 22 in Toys “R” Us and Babies “R” Us stores nationwide, as well as at Toysrus.com/ToysforTots.

Earning the name “Shaq-A-Claus,” the basketball player will make surprise visits to Toys “R” Us stores in the coming months to shop for needy children and encourage customers to give back. For nine weeks, through December 6, new, unwrapped toys will be collected at the company’s stores. The collected toys will be distributed to children in the community where they were donated. Monetary donations will also be accepted.
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Toys “R” Us Debuts Holiday Layaway Program

Toys “R” Us, Inc. is introducing a new in-store layaway program, “Big Gift” Layaway. Through the program, customers at Toys “R” Us and Babies “R” Us stores may reserve toys, such as bikes and play kitchens, early in the season and make a series of small payments over an extended time.

Kids products that are a part of the Big Gift Layaway program include bikes, ride-on vehicles, dollhouses, play kitchens, outdoor play equipment and playsets, pools and water slides, basketball systems, karaoke machines, musical instruments, televisions, and indoor table games. Baby products included in the program are infant and toddler furniture, car seats, high chairs, play yards, strollers and travel systems, and bassinets.