Character Arts, LLC is celebrating the 60th anniversary of Rudolph the Red-Nosed Reindeer with a full portfolio of new licensed products. The classic television special, replayed by families every Christmas, is getting 13 new licensing partners in time for the 2024 holiday season. They’ll be joining the over 100 licensing partners already developing products for the brand.

Rudolph and friends make appearances on a variety of products. | Source: Character Arts

In the world of apparel, Life is Good and Cakeworthy will both have Rudolph the Red-Nosed Reindeer collaborations. Other apparel and accessories partnerships include Mitchdowd/Brandlab for apparel and home goods; Ripple Junction for apparel and accessories; High Point Design for hosiery; and Super Retro Brands for socks, underwear, and caps.

New home goods and seasonal items are also on the way: Precious Moments will be developing figurines, decor, novelty, and socks; East West Import Export will have candles and home fragrances; and Tekky will offer new lifesize animatronic decor. Food offerings include Ten Acre Gifts with food gifting options and Signature Brands with popcorn tins.

Finally, Raymond Geddes will be developing new stationery and novelty options, and Brickcraft will offer new construction toys and sets.

Character Arts will reveal more information about the new partnerships as the holiday season gets closer. The original stop-motion animated Rudolph the Red-Nosed Reindeer debuted in 1964, and is now readying to celebrate a 60th anniversary with a whole bevy of fresh product offerings.

About the author

Bug Hartsock

Bug Hartsock

Bug is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. They are also a Master’s student in biology, currently studying sleep in arthropods. When they aren’t writing or working with small critters, they spend their time reading sci-fi novels, playing tabletop RPGs, or throwing creative projects at the wall. Bug had a mullet once, and is not against having one again. Reach out or find more from them at their website.