Feld Entertainment and Mattel Extend Monster Jam Licensing Program

MonsterJamFeld Entertainment and Mattel Inc. announced the five year  extension of their long-standing global licensing agreement between Monster Jam and Hot Wheels. The renewal agreement extends Mattel’s exclusive, worldwide licensing rights to Monster Jam replica die-cast, plastic, feature vehicles, accessories, and play sets through 2018.

Monster Jam, the largest touring monster truck property in the world, entertains more than four million fans from four continents and 10 countries with more than 350 action-packed performances each year. Additionally, Monster Jam performances are broadcasted globally with television distribution in more than 175 countries.

Monster Jam has secured a robust toy presence at retail and continues to obtain incremental promotional programs annually at mass and specialty retailers including Walmart, Toys “R” Us, Kmart, and Target. The core Hot Wheels Monster Jam business includes the popular 1:64 and 1:24 scale authentic die-cast vehicles, 1:43 scale motorized plastic Rev Tredz vehicles, and a growing line of Monster Jam-themed, TV-advertised play sets. [Read more...]

Hot Wheels Sets a First-Ever World Record at Indy 500

hotwheels_2On the eve of the Indianapolis 500, Hot Wheels, along with four kids, set a record for the world’s longest toy race track. Staged on the front straightaway of the Indianapolis Motor Speedway, Mattel’s Hot Wheels created a 1 mile-long, four-lane toy racetrack to celebrate its World’s Best Driver Championship event. Kids were invited from all over the country to race four toy cars around the track. Coached by racing legends Mario and John Andretti, Christopher Bienusa, a 12-year-old from Alexandria, Minn., emerged as the victor. Bienusa celebrated in traditional Indy 500 fashion by drinking a bottle of milk and kissing the fabled Yard of Bricks on the speedway. More than 1,000 pieces of custom-made Hot Wheels track were used to build the longest toy track in history. Alexandria Industries manufactured the nearly 4,700 pounds of aluminum extrusions to withstand outdoor elements such as heat and rain.

Mattel’s Hot Wheels to Attempt World Record at Indy 500

hotwheelsThe Hot Wheels team is headed to the Indianapolis 500 speedway this weekend to build the longest toy track set in history. On May 25, the day before the race, four kids will speed toy Hot Wheels cars through a 1-mile, four-lane oval racetrack in an attempt to set a new world record.

Mattel is calling it the “World’s Best Driver Championship,” and kids can recreate the race with track set pieces exclusively from Toys “R” Us. The entire Indy 500 track will be constructed with 1,494 pieces of Hot Wheels track custom-made from 4,700 pounds of aluminum. A total of 46 people will install the track, which will be coated with powder to increase vehicle speed.

For more information, or to recreate the experience, visit www.buildyourtrack.com.

COMMENTARY: Toys Are More Fun Than Candy

Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.

As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!

For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]

PriceGrabber Shares Cyber Monday Analytics

Thanks to PriceGrabber, you don’t have to wonder what Cyber Monday’s most sought-after toys were. Check out the breakdown below.

  • Hot Wheels 3 Lane Plug In
  • Ninjago 9450 Epic Dragon Battle
  • The Elf on the Shelf(R) Boy Elf, Lightskinned
  • Mini Power Quad Ride-On
  • Easy-Bake Ultimate Oven
  • Crayola Digital Light Designer
  • City 4204 The Mine

Hot Wheels Sets World Record with Corkscrew Jump

Hollywood stuntman Brent Fletcher lands Hot Wheels its third world record with the 92-foot corkscrew jump. Fletcher is known for his work in many Hollywood movies, including Fast Five, and his stunt work as coordinator for the Hot Wheels Double Loop Dare at X Games Los Angeles. The four-wheeled jump scored the world record for the longest ramp-to-ramp spiral 360 degrees. The 2,600-pound vehicle reached a speed of 54 MPH before hitting the jump then rotated at a rate of 230 degrees per second in the air before touching down. New Team Hot Wheels stunt-inspired T-shirts will be created by Suburban Riot to celebrate Hot Wheels’ world record.

 

Top 20 Chosen by Children’s Museum Visitors and Fans

The results are in and more than 20,000 Children’s Museum of Indianapolis online visitors and fans have voted for their favorite toys from the last century. It is all part of the “100 Toys (& their Stories) that Define Our Childhood” interactive in which the museum asked people to choose the top 20 toys to represent the last 100 years. This list of 20 iconic toys includes: G.I. Joe, Transformers, Lego Toys, Barbie, View-Master, Bicycle, Play-Doh, Crayons, Cabbage Patch Kids, Monopoly, Etch a Sketch, Spirograph, Hot Wheels, Candy Land, Lincoln Logs, Raggedy Ann, Little Golden Books, Mr. Potato Head, Roller Skates, and Silly Putty.

The public is once again invited to vote for their favorites among the top 20 to rank the toys, which will ultimately determine the Gold, Silver, and Bronze winners.

Voting to determine the final order for the top 20 runs through Sept. 7, and results will be announced to the public on September 11. To view the top 20 list of toys, vote, and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

The 2011 Inductees for the National Toy Hall of Fame are…

Last week, The Strong announced the 2011 National Toy Hall of Fame inductees: the dollhouse, Hot Wheels, and the blanket. The honorees were selected from a field of 12 toy finalists, including Dungeons & Dragons, Jenga, the pogo stick, the puppet, R/C vehicles, Rubik’s Cube, Simon, Star Wars action figures, Transformers, and Twister.

[Read more...]

New Product: Ready, Set, Action!

Kids of all ages can now record their extreme sport stunts on and off the track with the Hot Wheels Video Racer. The 1:64-scale vehicle comes ­­encased with a video camera, equipped with real-time playback and delete functionality on a built-in LCD screen, as well as memory capacity to record up to 12 minutes of footage. The package also includes attachment accessories to affix the Video Racer to a bike handlebar, skateboard, or snowboard helmet. Free video-editing software is available at www.hotwheels.com/videoracer.

The Toy Book’s Toy Report 12/14/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 12/14/09.

To view click here.