China Toy Fair


K’NEX To Join Philadelphia Eagles at Flight Night

K’NEX Brands, the only U.S. construction toy company focused on Building Worlds Kids Love, will participate in the Philadelphia Eagles Flight Night, an evening of family friendly fun hosted by the Philadelphia Eagles, to benefit the Eagles Youth Partnership. Gates open at 5:30 p.m. at Lincoln Financial Field on Sunday, August 26. In addition to watching the entire Eagles team practice, there are loads of games, prizes, and surprises, including the K’NEX tent for fun and games. The K’NEX tent will showcase the K’NEX Angry Birds line of building sets and will feature building stations where children can build, play, and launch their favorite characters from the popular app through goal posts.

The K’NEX tent will be part of the free kids’ area in the Interactive Zone. At the event, kids will have an opportunity to win signed Eagles items in the Super Bowl Grab Bag Game, check out collectible Eagles memorabilia at the Wives Yard Sale, see SWOOP and the Eagles cheerleaders, and participate in random prize giveaways such as the “Off Our Backs” instant player jersey giveaway, and witness an actual team practice on the field complete with an awesome laser show finale.

Tickets are still available for Eagles Flight Night at Lincoln Financial Field. Log on to: http://www.philadelphiaeagles.com/community/eagles-youth-partnership/flight-night.html for event and ticket information.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

K’Nex Announces Mario Kart Wii Building Sets Contest

Mario fans across the nation will be on the lookout for a golden ticket. K’Nex, the construction toy company, has announced its new officially licensed Mario Kart Wii building sets with a tie-in contest.

The contest, which ends today (hurry!), allows fans to register online to receive a free Mario or Luigi K’Nex figure. A total of 300 figures will be distributed on each day of the promotion.

Five of the 10,000 figures will include a Mario figure plus a “Golden Ticket” that entitles the winner to a special prize package. The package includes a Wii console, the entire K’Nex Mario Kart Wii product line, and a trip to tour the K’Nex headquarters in Hatfield, Penn.

The K’Nex Mario Kart Wii building sets allows fans to build tracks with accessories and obstacles for their favorite Mario Kart Wii characters. For more information, complete rules, and to enter the sweepstakes, click here.  There’s no purchase necessary to participate in the contest.

Photo Credit: grettajohns.blogspot.com

Roary Toys Racing into Stores Next Month

Roary the Racing Car is zooming onto store shelves in the U.S. next month. Following the U.S. broadcast launch of the television series on Sprout, the new Roary line will hit Toys “R” Us stores and Toysrus.com in March.

As the U.S. master toy licensee for the brand, Bandai will offer a full line of Roary toys, including die-cast, push-along Racing Stars, Talking Turbo Vehicles, Roary R/C, Silver Hatch Racetrack play sets, and more. The die-cast vehicles, Talking Turbo Vehicles, and Roary R/C will be packaged with a special episode of Roary the Racing Car on DVD.

Following the Bandai toy launch, K’nex will release sets that will allow kids to recreate their favorite Roary characters and scenes.

The first Roary DVD, Roary The Racing Car, from Lionsgate Home Entertainment, will launch at mass retailers in June. The series was created by Chapman Entertainment and is represented by Hit Entertainment in North America.

Fall Toy Preview: Orange County Chopper Bikes from K’NEX

For kids in seventh grade or higher, K’NEX releases the Patriot Bike Building Set and the Pirate Bike Building Set, officially licensed by Orange County Choppers. Builders can customize their own choppers, just like the boys on OCC. The collectible, 1:6 scale bikes feature stylized, chrome-colored parts.

For more Fall Toy Preview coverage, pick up The Toy Book‘s September/October issue!

K’NEX Launches K’NEXpert Search Competition

K’NEX Brands recently launched the K’NEXpert search, asking children to create a creative and original model using K’NEX parts. A winner from each age group (5-6, 7-8, and 9-12)  will receive a $10,000 savings bond for college. The three winners will also receive a trip to the K’NEX headquarters, near Philadelphia, Pa., for the K’NEXpert Awards Ceremony, and $250 worth of K’NEX building sets.

Seven finalists will receive a $1,000 savings bond,  $250 of K’NEX building sets, and their own photo gallery page on knex.com. All semi-finalists and finalists will receive discounts on online purchases for a year, K’NEX gear and a K’NEX birthday gift.

The contest will run from now through September 10 with winners announced in October. Children can enter by printing out the entry form from the K’NEX website and mailing it in. Submissions must include a photo of the creation and a one-minute video or one-page summary describing how the child came up with the idea, how long the design took to build, and how many K’NEX pieces were used. The K’NEXpert Search is open to U.S. and Canadian residents, and there is no purchase necessary.

Child’s Play Communications Hosts “Dinner’s On Us” Event

Child’s Play Communications has announced a dinner event planned to precede the annual BlogHer Convention held in New York City August 6-7. “Dinner’s On Us” will be held August 5 and is planned to be a more intimate gathering to allow 100 leading mom bloggers and 10 sponsors the opportunity to network. The event will also feature the first Bloganthropy awards, which will recognizes bloggers who have used social media to support good causes.

The dinner will be Child’s Play Communications’ fourth event for mom bloggers. Sponsors to date include Nickelodeon, Toyota, Cuisinart, Giddy Up, K’NEX, Baby Boom, Hershey’s/Kraft, Backyard Safari Outfitters/Zillionz, and The California Strawberry Commission. For additional information, visit http://www.childsplaypr.com/DinnersOnUs/.

K’Nex Partners with Nintendo for Mario Kart Construction Toys

K’NEX Brands and Nintendo have announced a new licensing partnership to create a line of building toys based on Nintendo’s Mario Kart Wii. The line will include character-based toys (Mario, Luigi, Yoshi, Princess Peach, and Bowser), as well as vehicles and obstacles from the game.

The building sets, designed for children ages 6 and up, will be available at all major retailers in 2011.

K’NEX Donates Portion of Holiday Sales to Philadelphia Children’s Hospital

On April 6, K’NEX donated more than $20,000 to The Children’s Hospital of Philadelphia (CHOP), a donation that was the result of the company’s holiday fundraiser last year. During last November and December, K’NEX pledged to donate 10 percent of KNEX.com sales during those months to The Cancer Center at CHOP. The company also accepted additional donations through its website.

The Children’s Hospital of Philadelphia has been ranked No. 1 for pediatric cancer care by U.S. News and World Report and is the nation’s largest provider of services for pediatric cancer patients. Donations are helping CHOP researchers find the best non-invasive treatments and, ultimately, cures for every type of childhood cancer.

CHOP develops new therapies to treat pediatric leukemia and other blood disorders, brain tumors, sarcomas, retinoblastoma, and neuroblastoma.

K’NEX Launches Contest for NASCAR Tickets

K’NEX will be featured as the primary sponsor on the No. 88 JR Motorsports Chevrolet during the NASCAR Nationwide Series Heluva Good! 200 race, held on May 15. To celebrate, K’NEX is partnering with Dover International Speedway and JR Motorsports for the “Guess the Number of Parts” contest.

The contest invites fans to guess the number of parts in a NASCAR No. 88 K’NEX Car replica, which measures five feet long and is currently on display at K’NEX headquarters. The 100 closest guesses will each win two tickets to the Heluva Good! 200 at Dover International Speedway to watch the actual No. 88 K’NEX Chevrolet compete in the 11th Nationwide Series event of the 2010 season.

The contest runs through May 2. To enter, click here.

Currently, the cars of Jeff Gordon (No. 24) and Dale Earnhardt, Jr. (No. 88) are featured as K’NEX NASCAR building toys. Additional sets will be released this July.

Intertek to Provide Consulting Services for K’NEX

K’NEX has teamed up with Intertek, a global provider of quality and safety solutions, to implement a new quality management strategy over a period of 3 years. Intertek will provide consulting services in the areas of product development, safety testing, certification and compliance to enhance supply chain quality management at K’NEX. Intertek will help K’NEX to meet and exceed quality levels, assure product safety, speed up time-to-market, and support innovation in the future.

As an accredited third-party testing facility, Intertek will also assist K’NEX with applicable certifications such as ASTM F963, CPSIA, Proposition 65, and other regional safety requirements.