Toy Fair 2017


C2C Studios

Lego Dimensions Adds Five New Expansion Packs

Joker & Harley (5a)Warner Bros. Interactive Entertainment has released five collectible Lego Dimensions expansion packs based on Ghostbusters, DC Comics, Doctor Who, Back to the Future, and Lego Ninjago. The expansion packs include the Wave 3 Level Pack, Team Pack, and Fun Pack, all of which provide additional game play, buildable characters, re-buildable 3-in-1 vehicles, and gadgets.  [Read more...]

Play Fair Offers Attendees Exclusive Fan Experiences

PlayFairPlay Fair will welcome attendees for the first time at New York City’s Javits Center North on February 13 and 14 next year. The inaugural event, hosted by the Toy Industry Association and LeftField Media, will offer families and toy collectors the opportunity to interact with presenting sponsors Lego Systems Inc. and Nickelodeon, as well as toy and family brands, including Mattel, Hasbro, Warner Bros. Pictures, Crayola, and Toys “R” Us.

Play Fair will offer attendees exclusive fan experiences, such as seeing the new Batmobile from Warner Bros. Pictures’ upcoming film, Batman v Superman: Dawn of Justice. They will also meet characters such as Nickelodeon’s SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, build their own Lego car and race down a ramp against other Lego builders, watch episodes of Cartoon Network’s We Bare Bears and Teen Titans GO! comedy series, and more.  [Read more...]

Lego Brings the Past into the Future with Nexo Knights

LEGO_LogoLast week at New York Comic Con, The Lego Group unveiled Lego Nexo Knights, a new, original Lego property depicting a medieval kingdom set in a futuristic world.

Lego Nexo Knights follows five young knights who can download special powers into their shields as they engage in battles with Jestro (the evil court jester), his sidekick the Book of Monsters, and their Lava Monster Army. Clay Moorington leads the modern, unlikely band of knights, which includes a not-so-sweet princess, a hipster, and a giant. With the help of the Great Digital Wizard, Merlok 2.0, the knights will join forces to defeat Jestro and keep the Kingdom of Knighton safe. [Read more...]

Scholastic Extends Publishing Agreement with Lego Through 2019

Scholastic has extended and expanded its publishing relationship with Lego through 2019, which will now include World all language rights, as well as several new publishing programs, line extensions, and acquisitions. Scholastic U.S. will manage world English rights, and Scholastic UK will manage foreign translation rights. [Read more...]

LEGO Scooby-Doo Mystery Tour Releases Schedule of Eight Cities

characterArt-legoPromo-SDScooby-Doo and the Gang will visit eight U.S. cities this Halloween season, courtesy of the LEGO Scooby-Doo Mystery Tour. In celebration of the recently released LEGO Scooby-Doo building sets, Warner Bros. Consumer Products, in partnership with the LEGO Group, is launching the multi-city mall tour beginning this upcoming Saturday.

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New Star Wars: The Force Awakens Toys and Other Products Go on Sale Everywhere

Force-Friday-logo-RED[1].jpgToday, merchandise inspired by the highly anticipated Star Wars: The Force Awakens launched at retailers as Force Friday officially went underway. More than 3,000 retail locations in the U.S. opened their doors at midnight for fans to be among the first to discover new Star Wars products.

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Lego Sees Strong Growth, with Huge Boost from The Lego Movie

LEGO_LogoFirst reported by the Associated Press, first-half sales for Lego were 14.1 billion kroner, or roughly $2.2 billion, up from 11.6 billion kroner one year earlier. Net profit during the same period was up 30 percent to 3.6 billion kroner, or $543 million.

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Disguise and The LEGO Group to Build New Line of Costumes

DisguiseLogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., has secured a licensing agreement with the LEGO Group for children’s Halloween costumes, role play, and accessories based on popular LEGO characters. The multi-year, multi-category agreement grants Disguise rights to distribute its LEGO licensed products across North America, Europe, Korea, and China.

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Learning Express Toys Presents Vendor Awards

LearningExpressLogoLast month, Learning Express Toys (LE Toys) hosted a franchise-wide convention in San Antonio, Texas, that included store owners, store managers, home office employees, and vendors. During the event, LE Toys presented its vendors with awards.

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Ant-Man Toys from Marvel, DCP Now Swarming Retail Shelves

Ant-Man AntMan and AntMarvel’s Ant-Man is still going strong in theaters, and so is Disney Consumer Products’ (DCP) and Marvel‘s Ant-Man product collection. The lineup includes costumes, construction sets, action figures, and more from licensees such as Hasbro, LEGO, Funko, Hot Wheels, Rubie’s Costume Co., and Uncle Milton.

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