Sweet Suite 2016

Lego Demonstrates New App, Makes it Easier to Get Started Using Robotics

LEGO_LogoAt the SXSWedu Conference in Austin, Lego Education demoed the new Lego Education EV3 Programming App for use with the Lego Mindstorms Education EV3 solution. The app is intended as an effective way for classrooms to get started with Lego Mindstorms Education EV3 within a 45-minute classroom period. [Read more...]

Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More

Marvel LogoOn Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
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ToyBacker Launches First-Ever Crowdfunding Site Dedicated to the Toy Industry

ToyBacker.com LOGOToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]

Q&A with Søren Torp Laursen, President, Lego Systems

Lego Direktion  15,012,2005 © Niels Aage Skovbo, FOKUSThe Toy Book (TTB): How has the success of The Lego Movie helped to transform the entertainment and merchandising arm of Lego?

Søren Torp Laursen (STL): We are thrilled that The Lego Movie captured the attention of so many people around the world last year, serving as an anthem for creative building that drove families to pull out their existing Lego collections or try one of the Lego sets that we had on shelf. While we do not have ambitions to become an entertainment company, we know that storytelling and content—be it film, TV, YouTube tutorials, or fan-generated animations—is an important way that we create relevance while inspiring new ideas for play time. The movie was a perfect validation of our belief in the power of stories, and we look forward to deeper relationships with our content partners to continue to enhance what we do best in delivering fun and creative building sets that inspire children to become their own storytellers.
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The Art of the Brick to Feature Lego Sculptures Inspired by DC Comics

TheArtoftheBrick,DCComicsWarner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, is collaborating with The Art of the Brick to create a contemporary art exhibition featuring large-scale sculptures, inspired by DC Comics superheroes and super-villains and made entirely out of Lego bricks. The new exhibition, The Art of the Brick: DC Comics, created by artist Nathan Sawaya, will feature Sawaya’s take on the breadth and depth of the characters and stories from DC Comics’ 80-year history, told through his Lego lens. [Read more...]

Lego Ninjago: Shadow of Ronin Key Artwork Revealed

LEGO_LogoWarner Bros. Interactive Entertainment has released the key art for Lego Ninjago: Shadow of Ronin, coming to Nintendo 3DS and PlayStation Vita on March 24.

In Lego Ninjago: Shadow of Ronin, players take on the roles of their favorite Ninja warriors and use an array of vehicles, mechs, and dragons to battle their way through the Ninjago universe. A new enemy named Ronin enters the game and has the ability to steal the memories of Ninja warriors by using the Obsidian Glaive weapons. Players must locate these weapons and retrieve their powers before Ronin succeeds in completing his evil plans.

The new key artwork features ninjas Kai, Jay, Cole, Zane, and Lloyd, as well as the mysterious Ronin.

LEGO Ninjago Shadow of Ronin_Key Art

Lego Builds Tenth Consecutive Year of U.S. Toy Market Growth

Lego LogoLego Systems Inc. achieved U.S. consumer sales growth for the tenth consecutive year in 2014. The company increased its overall U.S. toy market share to end 2014 in its strongest position ever in U.S. toys. [Read more...]

Dirk Engehausen Appointed New CEO of Schleich Group

SchleichlogoDirk Engehausen has been appointed CEO of the Schleich Group. Dr. Thomas van Kaldenkerken will relinquish his role as CEO, and together with Dr. Konrad Nilbers, will co-chair the advisory board for the Schleich Group.

Engehausen has been a member of the advisory board since mid-2014, and brings extensive experiences from his 20-year career with Lego, where he played a major role in the strategic repositioning of the company. Engehausen intends to implement and further develop the strategic and operative realignment of the company initiated by van Kaldenkerken.

The operations of Schleich USA Inc. will continue to be under the leadership and direction of Sören Hjorth, Schleich USA president, from Schleich’s facility in Charlotte, N.C.

Lego Group Partners with Warner Bros. Consumer Products on Scooby-Doo Building Sets

Lego ScoobyDooThe Lego Group is partnering with Warner Bros. Consumer Products to develop Lego building sets inspired by animated franchise, Scooby-Doo. Five new building sets will bring characters such as Shaggy, Scooby, and the rest of the gang to life in Lego form for the first time ever.

The sets will include the Mummy Museum Mystery, the Haunted Lighthouse, and the Mystery Mansion. These are scheduled to arrive on store shelves in August.

In related news, there will be a 22-minute, animated Lego special featuring Scooby-Doo, and produced in partnership with Warner Bros. Animation. Warner Bros. Animation will also be producing made-for-video movie titles, which will be released by Warner Bros. Home Entertainment during the coming years.

GUEST COMMENTARY: International CES Explodes with Family-Friendly Tech

by Reyne Rice, toy trends analyst and consultant

Meccanoid G15 KS, from Spin Master

During the first week of January, International Consumer Electronics Show (CES) 2015 unveiled the latest consumer electronics innovations. Kids, families, and educators were among the target audiences for this new world of technology, which extended across all exhibitor areas. Here are some of the family tech-focused highlights from the show: [Read more...]