As reported by Reuters, the British toy store Hamleys opened the second-largest toy store in the world on Tuesday in central Moscow. The new shop covers roughly 6,750 square meters, or about 73,000 square feet, and features a rocket made of nearly two million Lego bricks.
A Lego Friends suite was unveiled as the last of the four highly themed room designs for the new Legoland Hotel at Legoland Florida Resort. The life-size replica of the children’s sleeping area of the room includes a bunk bed with a trundle bed, TV, Lego models, and a treasure chest. SGA Production Services created the replica, closely following the plans for the actual hotel rooms.
Following a successful response to the first Simpsons construction set and licensed Lego Minifigures inspired by the TV series, The Simpsons, the Lego Group is extending its Lego brick version of Springfield with an exclusive building set to celebrate the iconic Kwik-E-Mart featured regularly in the show.
There will also be a second Lego Minifigures series, inspired by beloved characters from The Simpsons. Both the Kwik-E-Mart set and the new Minifigures series will be available via lego.com and Lego brand retail stores on May 1.
Lego has released this rendering of Ronin, the main antagonist of the upcoming LEGO Ninjago: Shadow of Ronin, arriving on Nintendo 3DS and PlayStation Vita on March 24. The image also features the titular bad guy’s band of villains, including Frankjaw, Master Chen, Skales, and General Cryptor.
American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, is revamping its licensing, entertainment, digital, and distribution teams, starting with the hire of former longtime Zodiak Kids executive Karen Vermeulen. Vermeulen joins AGP as its new head of global sales and co-productions, and will initially be based out of London.
At the SXSWedu Conference in Austin, Lego Education demoed the new Lego Education EV3 Programming App for use with the Lego Mindstorms Education EV3 solution. The app is intended as an effective way for classrooms to get started with Lego Mindstorms Education EV3 within a 45-minute classroom period. [Read more...]
Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More
On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
ToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]
Søren Torp Laursen (STL): We are thrilled that The Lego Movie captured the attention of so many people around the world last year, serving as an anthem for creative building that drove families to pull out their existing Lego collections or try one of the Lego sets that we had on shelf. While we do not have ambitions to become an entertainment company, we know that storytelling and content—be it film, TV, YouTube tutorials, or fan-generated animations—is an important way that we create relevance while inspiring new ideas for play time. The movie was a perfect validation of our belief in the power of stories, and we look forward to deeper relationships with our content partners to continue to enhance what we do best in delivering fun and creative building sets that inspire children to become their own storytellers.
Warner Bros. Consumer Products (WBCP), on behalf of DC Entertainment, is collaborating with The Art of the Brick to create a contemporary art exhibition featuring large-scale sculptures, inspired by DC Comics superheroes and super-villains and made entirely out of Lego bricks. The new exhibition, The Art of the Brick: DC Comics, created by artist Nathan Sawaya, will feature Sawaya’s take on the breadth and depth of the characters and stories from DC Comics’ 80-year history, told through his Lego lens. [Read more...]