ToyBacker has launched toybacker.com, the first crowd-funding site dedicated solely to the toy industry. The site will serve as a hub for creative toy innovators of all types to share their ideas, gather funding, and bring their products to fruition with the financial support of the consumer. [Read more...]
Funko has announced a variant cover for its Marvel Collector Corps debut box, Marvel’s Avengers: Age of Ultron, which ships in April. The variant will highlight the first edition of Marvel’s new series, Guardians Team Up Meet the Avengers, and will be exclusive to Marvel Collector Corps. [Read more...]
Colorforms Brand debuted an all-new line of Colorforms vinyl stick-on play sets at this year’s North American International Toy Fair. The initial launch, which hits shelves in the fall, includes such properties as Disney’s Frozen and Doc McStuffins; Disney•Pixar’s Cars; and Marvel’s The Avengers and Spider-Man. [Read more...]
Disney Interactive has launched the free Disney Infinity: Toy Box 2.0 app for iPad and iPhone. A new addition to the Disney Infinity game universe, the app features all of the tools and enhanced features of Toy Box 2.0 from Disney Infinity (2.0 Edition), as well as all-new multiplayer functionality so mobile gamers can create Toy Boxes together using favorite Marvel and Disney characters, vehicles, settings, and items.
Funko has collaborated with Marvel on a new subscription box service, Marvel Collector Corps, featuring exclusive collectibles, apparel, and accessories from major events in the Marvel film and comic book universe. The debut box ships in April and will feature items from Marvel’s Avengers: Age of Ultron, including an exclusive 6-inch Iron Man Hulkbuster Pop! vinyl collectible. [Read more...]
GUEST OP-ED: Is That a Squirt Gun in Your Pocket, or Are You Just Displaying Your Deep Human Need to Play?
by Matthew Lawrence, strategist, Fresh Squeezed Ideas
As a 42-year-old dad to two young boys, I get excited when they ask for toys bearing the same franchises I loved as a child during the 70’s and 80’s (It seems to be superhero everything, these days!). Providing them these experiences reminds me that I still have some youthful zeal and enthusiasm, which is a great asset in my role as a cultural strategist who works day-to-day at loftier, more adult-natured stuff. But it also reminds me that they are able to enjoy the richest play experiences possible, through tried and true brands that have endured the test of time. [Read more...]
Over 50,000 professionals of the toy, baby, and licensing industries visited the trade shows organized by the China Toy & Juvenile Products Association (CTJPA) in Shanghai from October 14 to 16: China Toy Expo, China Kids Expo, and China Licensing Expo. This attendance represents a 26 percent increase compared to the previous year. Alsina, editor of the Spanish magazine Juguetes B2B (specializing in the toy industry in Spain) and member of the International Toy Magazine Association (ITMA), attended these three trade shows to witness the latest trends and developments of the industry in China.
The toy market is very dynamic in China, and has a consumer (the parents) increasingly interested in products that provide educational value to their children. The kids, in turn, are increasingly interested in licensed products. China Toy Fair, which has been held for the last 12 years–and is the largest international toy fair in mainland China and the third largest worldwide–was celebrated simultaneously with the China Kids Expo (childcare sector) and the China Licensing Expo (licensing sector).
Juguetes B2B, a professional communication magazine specializing in the toy industry in Spain, attended the three trade shows to give informational coverage of the latest trends in the industry that will shape the Chinese market next year. The strategy of holding the three exhibitions simultaneously makes perfect sense, given the synergies that occur between the three different sectors. For instance, the licensing business has a large influence in the toy industry, with licenses for baby care products as well. Therefore, celebrating the events at the same time is an interesting opportunity for the professionals. [Read more...]
Macy’s will be introducing the Holiday Arcade, in-store gifting shops offering customers an eclectic assortment of distinctive and playful options for their holiday shopping lists. These shops will launch at six Macy’s locations between late October and mid-November:
- Macy’s South Coast Plaza in Costa Mesa, Calif.
- Macy’s Union Square in San Francisco, Calif.
- Macy’s Dadeland in Miami, Fla.
- Macy’s State Street in Chicago, Ill.
- Macy’s Herald Square in New York, N.Y.
- Macy’s Center City in Philadelphia, Pa.
The Holiday Arcade at five locations including Macy’s South Coast Plaza, Macy’s Union Square, Macy’s State Street, Macy’s Herald Square, and Macy’s Center City will be home to exclusive Build-A-Bear Workshop shop-in-shops. Visitors will have the opportunity to customize Build-A-Bear stuffed animals, as well as licensed products such as figures from Disney’s Frozen and Marvel’s superheroes. [Read more...]
Today, Hasbro Inc. reported financial results for the third quarter, in which net revenues increased 7 percent to $1.47 billion, compared to $1.37 billion last year. Foreign exchange had an unfavorable $10.8 million impact on third quarter revenues.
Reported net earnings for the third quarter were $180.5 million, or $1.40 per diluted share, compared to $126.6 million, or $0.96 per diluted share, last year. Adjusted net earnings for the third quarter were $187.8 million, or $1.46 per diluted share, excluding a pre-tax charge of $11.6 million, or $0.06 per diluted share, related to the restructuring of the company’s investment in the Hub Network joint venture. By comparison, adjusted net earnings for the third quarter last year were $172.5 million, or $1.31 per diluted share.
U.S. and Canada segment net revenues increased 4 percent to $764.3 million compared to $735.6 million last year. International segment net revenues increased 11 percent to $649.3 million compared to $582.7 million last year, reflecting 7 percent growth in Europe, 24 percent growth in Latin America, and 11 percent growth in the Asia Pacific region, as well as growth in the Boys, Girls, and Preschool categories. In total, Emerging Markets revenues increased 29 percent. [Read more...]
World Tech Toys is teaming up with Marvel for R/C toys based on Avengers, the Amazing Spider-Man, and Guardians of the Galaxy. Avengers characters will include Iron Man, Captain America, and the Hulk, while the Guardians of the Galaxy lineup will feature Star-Lord, Groot, and Rocket Raccoon.
The company has also added Shark Week, and will introduce flying R/C robots based on National Football League (NFL) and National Basketball Association players. The NFL line-up will include Johnny Manziel and Peyton Manning.