China Toy Fair


Rubie’s Supplies Marvel’s Guardians of the Galaxy Costumes for NYSE Bell Ringing

rubielogoRubie’s Costume Co. Inc. supplied 50 officially licensed Marvel’s Guardians of the Galaxy costumes to attendees at last Tuesday’s ringing of the bell at the New York Stock Exchange (NYSE). Marvel’s Guardians of the Galaxy stars Chris Pratt, who played Star-Lord, and Zoe Saldana, who portrayed Gamora, joined Marvel Entertainment executives as they marked the opening day of trading.

“To partner with Marvel on such a monumental tradition of the bell ringing at the NYSE was truly an honor for us, and we were delighted the movie’s stars had a chance to see our designs and their likeness captured in costume form,” said Howard Beige, Rubie’s executive vice president.

The Guardians of the Galaxy Costume Collection by Rubie’s is available for this Halloween.

Donald Duck Quacks the Line-Up for Disney Infinity 2.0

donald duckDonald Duck will join the cast of characters set to appear in Disney Infinity 2.0 Edition, from Disney Interactive, alongside Merida, Maleficent, Stitch, Tinker Bell, Aladdin, and Jasmine.

Donald will deliver his signature catch-phrases, fiery temper, and special abilities like tossing objects, sweeping up enemies with a broom, and becoming a feathered fury to the new Toy Box mode, where families will be able to use hundreds of Disney- and Marvel-themed items, locations, props, vehicles and characters.

A new Donald Duck themed Power Disc will also be available for players to use in the Toy Box mode, which allows players to change the characters’ outfits, among other features.

Donald Duck and the All for One Power Disc will be available in retail stores this fall.

Disney Infinity: Marvel Release Date Set, Pre-Order Program Launches

Marvel.jngDisney Infinity: Marvel Super Heroes 2.0 Edition will be available for retail on September 23. The game will introduce new Marvel play sets and characters that players can experience exclusively inside of the new version of the game. In addition, the popular Toy Box mode will return with enhanced features, where users can create their own adventures and share them online with friends.

Disney Interactive has also launched a pre-order program for the game. Through September 22, fans will receive a Disney Infinity 2.0 Marvel figure as a bonus for pre-ordering the Disney Infinity: Marvel Super Heroes Starter Pack. The game is available for pre-order at retailers nationwide.

Marvel Launches Collection Inspired by Guardians of the Galaxy

Sept5GuardiansMarvel Entertainment, in conjunction with Disney Consumer Products, has unveiled a product collection to celebrate the new film, Marvel’s Guardians of the Galaxy. Licensees for the products include Hasbro, Lego, Disguise, Hot Wheels, Her Universe, Café Press, Mad Engine, Just Play, KidDesigns, Rubie’s, C-Life, Jay Franco, and the Disney Store. Products in the line include action figures, plush, play sets, role play, costumes, and ’80s nostalgia-inspired lifestyle products.

Marvel’s Guardians of the Galaxy products are available now at national retailers, specialty stores, Marvel.com, Disney store locations nationwide, and DisneyStore.com. The movie opens in theaters on August 1.

Marvel Super Heroes Will Hit North American Retailers This Fall

Disney Infinity Marvel SuperheroesDisney Interactive has confirmed that Disney Infinity: Marvel Super Heroes will be available at North American retailers on September 23. The game will expand the Disney Infinity platform, allowing players to experience all-new Marvel play sets and characters. The popular Toy Box mode also returns with enhanced features, through which users can create their own adventures and share them online with friends.

Through September 22, consumers can pre-order the Disney Infinity: Marvel Super Heroes Starter Pack and receive a Disney Infinity 2.0 Marvel figure as a bonus.

Disney Infinity: Marvel Super Heroes is intended for kids ages 10 and up. All characters and power discs from last year’s release of Disney Infinity will be compatible with the Disney Infinity: Marvel Super Heroes Toy Box.

Stitch and Tinker Bell Join Disney Infinity 2.0

TinkstitchStitch and Tinker Bell will join all of the characters from Disney Infinity and Disney Infinity: Marvel Super Heroes in Toy Box 2.0 this fall. The characters were two of the most requested characters by the Disney Infinity fan community and will deliver their unique brand of magical, mischievous fun to the game.

Stitch, the lovable “Experiment 626″ from Lilo & Stitch will have his trusty cosmic blaster and the ability to super jump to galactic new heights, while Tinker Bell, one of Disney‘s most iconic characters, will join the Disney Infinity world with her magical healing Pixie Dust and the ability to glide to the stratosphere for fast-flying action.

Marvel Comics Touring Attraction Teams Up with Hollywood Veteran Jerry Rees

MarvelExperienceAs reported by Los Angeles-based entertainment company Hero Ventures, Jerry Rees will lead the creative team responsible for producing The Marvel Experience, an innovative, traveling attraction that affords guests the opportunity to actively participate with dozens of Marvel super heroes.

Rees is a director, producer, and writer of live-action, animation, and theme park attractions. He has directed 16 Disney Theme Park attractions around the world in California, Hong Kong, Florida, and Paris. [Read more...]

Snap Creative Launches Collectible Toys for Five Summer Blockbusters

SnapCreative.TransformersSnap Creative will release five collectible and promotional toy programs at movie theaters worldwide for the summer’s top blockbusters. The launch is rolling out throughout the summer, coinciding with the releases of DreamWorksHow to Train Your Dragon 2, Paramount and Hasbro’s Transformers: Age of Extinction, Disney’s Planes: Fire & Rescue, Marvel’s Guardians of the Galaxy, and Nickelodeon’s Teenage Mutant Ninja Turtles.

Movie-going fans can collect two or three different highly detailed figures or key chains from each feature, along with reusable cups and popcorn packs. These collectible packages will be available in theater chains worldwide in the U.S., China, Mexico, Canada, Germany, Spain, Vietnam, Thailand, and more.

Marvel’s Spider-Man Play Set to Join Disney Infinity

INF2_Marvel_SPDLineupV2-XLDisney has introduced the Marvel Spider-Man Play Set, the latest chapter of Disney Infinity: Marvel Super Heroes (2.0 Edition).

The game will feature a storyline that follows the Green Goblin as he tries to destroy S.H.I.E.L.D. once and for all. He has captured Venom to extract clone symbiotes and hired Mysterio to wreck havoc on the Marvel Universe with him. Players will fight the symbiotes and face off against the villains.

The play set will include playable characters such as Spider-Man, Nick Fury, Iron Fists, and Venom with additional appearances by White Tiger, Black Cat, and Luke Cage. Spider-Man, Nick Fury, Iron Fist, Nova, and Venom will be playable in the new Toy Box 2.0 mode of the game. When players complete the play set, items will unlock to be used along with hundreds of other Marvel and Disney-themed items.

The Spider-Man Play Set will be available in retail stores this fall.

Marvel’s Guardians of the Galaxy Licensed Products Set to Explode at Retail

guardians of the galaxy poster 2. jpgToy manufacturers including Hasbro, Lego, and Kiddesigns have developed a wide range across key product categories inspired by Marvel’s Guardians of the Galaxy, which arrives in theaters on August 1. Products include Hasbro’s 10-inch electronic figure, Lego’s The Milano Spaceship Rescue construction set, Funko’s vinyl bobble heads, Rubies Costume Co.’s and Disguise‘s Star-Lord and Rocket Raccoon costumes, and more.

To date, Guardians of the Galaxy has received major mass retailer commitment, including a cross-category pallet program at Wal-Mart, top placement for Hasbro and Lego’s toy lines in all key accounts, and a heavily promoted party goods program with Party City. The Guardians of the Galaxy merchandising program will benefit from Marvel Studios‘ major marketing push for the film that will hit full force beginning later this month.