China Toy Fair


Fox to Expand Avatar Product Lineup Following Film’s Success

Following the success of James Cameron’s Avatar, Fox Consumer Products plans to expand its merchandising opportunities for the franchise.

With more than 125 licensed products manufactured during the film’s release in four main categories (video games, publishing, toys, and apparel), Fox hopes to expand the number in the fall with back-to-school and other seasonal products. Fox also plans on expanding the Avatar brand to encompass bedding, board games, social expressions, and costumes. Current partners include Rubie’s, Abrams, MEGA Brands, JLA Home, and Trends International.

Avatar is the highest grossing film of all time, with approximately $2.7 billion in worldwide ticket sales, and is also the best-selling DVD and Blu-ray with around 20 million copies purchased in the first three weeks. Its retail sales total approximately $153 million.

MEGA Brands Inks New Deal for Dinosaur Train

As part of a partnership with MEGA Brands, Inc., there will be a new line of Dinosaur Train toys hitting store shelves in North America beginning spring 2011. The new Mega Bloks products will launch worldwide fall 2011.

The deal by The Jim Henson Company, creator of Dinosaur Train, grants Mega Brands worldwide, multi-year licensing rights for the line of preschool construction toys.

Created by Craig Bartlett (Hey Arnold!), Dinosaur Train airs on PBS Kids.

MEGA Brands Seeks U.S. Bankruptcy Court Protection

According to Reuters, MEGA Brands has filed a Chapter 15 proceeding in a U.S. bankruptcy court in Delaware, clearing the way for a key recapitalization vote next month. The Montreal-based company said on Friday that it had started proceedings in Canada on February 12 to implement a restructuring that would cut its debt by about $290 million and annual interest expenses by about $30 million.

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The Toy Book’s Toy Report 11/17/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/17/09.

To view click here.

Mega Brands Announces 3Q Results

Mega Brands has announced its third quarter results. The company reported net earnings of $72 million, or $1.22 diluted earnings per share, compared to a net loss of $122.1 million, or $3.34 diluted loss per share, in the same quarter of 2008. Net sales in the quarter decreased to $118 million compared to $160.9 million in the third quarter of 2008.

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The Toy Book’s Toy Report 11/10/09

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Catch up on last week’s news! Read The Toy Book Toy Report for 11/10/09.

To view click here.

Mega Brands Settles Lawsuits with Former Rose Art Owners

Mega Brands has settled a legal battle with the Rosens, the former owners of Rose Art Industries. Under the terms of the settlement, Mega Brands will receive approximately $17.2 million, and the Rosens will give up additional claims that totaled approximately $54.8 million.

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