Mattel Inc. is taking one step closer to its sustainability efforts.

The company today launched the Blocks and Bricks Recycling Program and entered a partnership with TerraCycle for consumers to recycle Mega Bloks, Mega Construx, and other non-electronic Mega toys to create new products in Canada.

At no charge, consumers, including interested schools, offices, and community organizations, can send in their Mega toys to be recycled using prepaid shipping label. When received, TerraCycle will clean the blocks and bricks, melt them into hard plastic, and remold them to make new products from the recycled materials. New items include playgrounds, picnic tables, and park benches.


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Earlier this year, Mega released a new line of building products made from plant-based materials. As part of the line, all products come in Forest Stewardship Council-certified packaging that is fully recyclable.

“Our plant-based blocks were the first step towards creating a more sustainable future and we are excited to continue the momentum as we believe that with every step, together we can make an impact,” said Bisma Ansari, senior vice president of Mega. “By teaming up with TerraCycle, we are providing builders a more sustainable option to dispose of their well-loved toys and the ability to recycle our toys for free. We are very proud to continue our commitment towards a greener planet, one block at a time, as we build a brighter tomorrow together.”

Visit terracycle.ca for more information on this initiative and TerraCycle’s recycling programs.