Shout! Factory Partners with Hasbro Studios for Animated Series

shoutShout! Factory and Hasbro Studios have announced a new distribution agreement to bring a library of nine animated adventure movie and pop culture TV hits to the home entertainment marketplace in the U.S and Canada.

This multi-year, multi-property alliance provides Shout! Factory exclusive rights to My Little Pony animated family adventures My Little Pony: The Princess PromenadeMy Little Pony: A Very Minty ChristmasMy Little Pony: Runaway RainbowMy Little Pony: Dancing in the Clouds, and My Little Pony: Friends are Never Far Away. The deal also includes TV properties Transformers Animated (2007-2009 TV series), Transformers: Armada (2002 TV series), Transformers: Energon (2004 TV series), and Transformers: Cybertron (2005 TV series).

Build-A-Bear Expands the My Little Pony Collection

20424_20333_20401_20401_20425Build-A-Bear Workshop is expanding its My Little Pony collection with the launch of Princess Twilight Sparkle under license from Hasbro Inc. Princess Twilight Sparkle and her trusted assistant Spike the Dragon are now available at Build-A-Bear Workshop stores throughout North America and online at buildabear.com.

The company’s licensing relationship with Hasbro allows guests to engage with the characters and uniquely personalize the ponies. Guests can complete the signature look for Princess Twilight Sparkle with a variety of fashions including a My Little Pony Coronation Cape, Gold Bow Flats, a My Little Pony Friendship is Magic theme song that can be added to any stufffed animal, and a Rainbow Brush.

Hasbro Showcases Pop-Culture Brands at Comic-Con

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Hasbro returns to Comic-Con International in San Diego to showcase its pop-culture brands, including TransformersMy Little PonyKre-O, and G.I. Joe, as well as licensed toy lines for Angry Birds Star WarsMarvelStar Wars, and Star Trek. Hasbro will celebrate its popular brands and characters with a lineup of panels, autograph sessions, special edition toys, giveaways, and more.

Fans will also be able to experience the Telepods platform, a fully-integrated play experience for the mobile generation that “teleports” physical characters into digital gaming and app experiences. The Telepods line will be released this fall, and will be fully integrated into the new Angry Birds Star Wars II app, from Rovio Entertainment and Lucasfilm. The Telepods line uses new technology to allow kids to play in two ways—in the physical space, and through integration into top-tier apps. [Read more...]

Hasbro Showcases Its Franchise Brands at the International Licensing Expo

Hasbro-logo-jpgHasbro, Inc. showcased its global franchise brands, including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Play-Doh, Magic: The Gathering, and Monopoly, at the International Licensing Expo on June 18. This year’s lineup highlights the company’s effort to market brand extensions across licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health, and beauty.

Hasbro’s Transformers brand  features the Autobots and Decepticons engaged in battle on multiple storytelling platforms, including film, TV, digital gaming, publishing, and theme parks. Hasbro and its licensees provide the  Transformers fan base with merchandise including digital gaming, toys, apparel, sporting goods, and more. DeNA and Hasbro recently announced the launch of Transformers: Legends, an action card battle game based on the Transformers franchise, which is now available on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices. Transformers: The Ride – 3D is open in Singapore and Hollywood, and will officially open on June 20 at Universal Studios Orlando. [Read more...]

Shout! Factory and Hasbro Studios Distribute My Little Pony Equestria Girls

MLPEG General Key Art NOT COVER 300dpiShout! Factory and Hasbro Studios, the Los Angeles-based production and distribution division of Hasbro Inc., announced a new worldwide distribution alliance for the animated movie My Little Pony Equestria Girls. Produced and developed by Hasbro Studios, this new animated family adventure delivers a new take on the popular My Little Pony: Friendship is Magic animated series, packed with familiar characters, vibrant animation, and original music that the whole family will enjoy.

My Little Pony Equestria Girls is set to hit the home entertainment marketplace and a variety of digital entertainment platforms in North America and international territories later this year. When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet—high school. With help from her new friends who remind her of Ponyville’s Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds.

COMMENTARY: Bronies, Rejoice!

My Little Pony is everywhere lately, which might be cause for Bronies—adult male fans of the magical, flowing mane ponies—to rejoice. These unlikely fans of the mainly children’s, mainly girl’s property find themselves addicted to My Little Pony: Friendship is Magic on The Hub TV Network and fawning over toys and plush tucked away in pink aisles of Toys “R” Us.

I, myself, am not a member of this ilk. But I very well could be. As a kid in the 80s, I begged my mom to buy me a Care Bear—Grumpy Bear, to be exact—even though my dad disapproved. I coveted my sister’s Strawberry Shortcake bed set and would watch—and pretend to dislike—Rainbow Bright. If I don’t have Brony potential, I don’t know who does.

So, in the spirit of embracing the Brony in all of us, I’ve pulled together some cool new My Little Pony toys and plush that we have to look forward to.

My Little Pony Plush, from Aurora

aurora_2Aurora, in partnership with Hasbro, will initially release 18 My Little Pony styles, including 12 small, 6-inch ponies each with a personalized carrying bag, and six soft plush ponies about 10 inches in size. My Little Pony plush will be available for purchase in both the U.S. and Canada in Aurora’s retail channel of more than 25,000 specialty stores and gift shops as well as online at shop.auroragift.com.

Pinkie Pie and Rainbow Dash, from Build-A-Bear Workshop

buildabear_5In Build-A-Bear Workshop retail stores and online this month, fans of My Little Pony can customize their own Pinkie Pie and Rainbow Dash plush. Customers can dress their pony in their favorite My Little Pony fashions. Pinkie Pie has signature pink locks, and Rainbow Dash has a multi-colored mane that can be brushed, combed, and braided. Customers can dress Pinkie Pie and Rainbow Dash in their signature capes or a variety of other fashions.

My Little Pony Walkin’ Talkin’ Pinkie Pie, from Hasbro

7209FB2550569047F50D477617E8C75BHasbro introduces the Walkin’ Talkin’ Pinkie Pie, which walks forward, speaks silly pony phrases, and sings songs as she trots. Gently press the balloons on her cutie mark and watch her go. The figure wears an adorable headband with two yellow stars that bobble as she walks. This version of Pinkie Pie is available at most major toy retailers nationwide and on HasbroToyShop.com.

If your inner Brony is jonsing for a quick pony fix, Hasbro.com has a number of online games, including the My Little Pony Crystal Match game. You’re welcome.

For more commentary from Loren, check back each Wednesday afternoon. Views expressed in this column are solely those of the author and do not necessarily reflect the views of The Toy Book as a whole. We hope that you will share your comments and feedback below. Until next time!

Build-A-Bear Workshop Partners with Hasbro for My Little Pony Plush

buildabear_5Build-A-Bear Workshop will bring the My Little Pony brand to store shelves with a collection of characters under license from Hasbro Inc. Arriving April 1, Pinkie Pie and Rainbow Dash will be available at Build-A-Bear Workshop stores throughout North America and online at Buildabear.com. The first ever make-your-own My Little Pony plush allows customers to personalize the characters.

Build-A-Bear Workshop stores nationwide will hold a series of special events from April 1 through April 7. Customers and associates will be encouraged to dress up in their favorite My Little Pony fashions. Additionally, while making a My Little Pony friend, guests can take a pony personality quiz, recite the pony promise, and learn how to style their pony’s hair with a special hair care brochure. Pinkie Pie has signature pink locks, and Rainbow Dash has a multi-colored mane that can be brushed, combed, and braided. Guests can dress Pinkie Pie and Rainbow Dash in their signature capes or a variety of other fashions.

Vandor Adds Transformers, My Little Pony, Curious George, and Ford

Vandor, a licensed consumer goods leader, has obtained new licenses to create products for the Transformers, My Little Pony, Curious George, and Ford Motor Company brands.

Vandor also expect items from a new line of collapsible water bottles to be some of the year’s hottest sellers. The most popular designs include characters from Star Wars, Hello Kitty, and My Little Pony.

Vandor will offer Transformers large shopper totes, collapsible water bottles, ceramic mugs, acrylic cups with straws, and tin totes; My Little Pony collapsible water bottles, large shopper totea, ceramic mugs, tin totes, and acrylic cups with straws; Curious George large shopper totes, collapsible water bottles, ceramic mugs, tin totes, acrylic cups with straws, and wooden wall clocks; and Ford Motor Company acrylic travel cups, plastic travel mugs, a set of four glasses, ceramic shot glasses, and ceramic mugs with the traditional Ford and Built Ford Tough logos.

All of Vandor’s new products will be on display at major gift markets and industry shows throughout the year. A catalog is available by calling (800) 755-5966 or by emailing sales@vandorproducts.com.

Little, Brown and Hasbro To Launch Publishing Programs Based on My Little Pony, Transformers

Little, Brown Books for Young Readers has reached an agreement in principal for print and electronic rights in the U.S. and Canada, under license from Hasbro, Inc., for the My Little Pony brand. The publishing company will also extend its existing license for Transformers into next year. [Read more...]

Ruckus Media Group Releases Hasbro-Branded E-Books

Hasbro Licensing has entered a digital publishing partnership with Ruckus Media Group to create e-books based on Hasbro brands, including Transformers Prime, My Little Pony, and Chuck and Friends. Each series contains three different levels of reading to challenge young readers.

Consumers can currently download three free titles, one from each brand, at the iTunes App Store. Additional titles will carry an approximate retail price of $3.99 each, or $5.99 for two. Ruckus Media Group will also offer a six-month subscription of $24.99 that gives parents access to the entire Ruckus e-book content library, as well as reading assessment benchmarking and reporting tools for parents.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.