China Toy Fair


Her Universe to Release Transformers Fashion Line

HerUniverse.TransformersclothingHer Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.

Universal Studios Launches the Transformers Fan Experience

Universal Studios Hollywood TRANSFORMERSThe first Transformers Fan Experience takes place today at Universal Studios Hollywood as an extension to the official “BotCon” Transformers Collectors’ Convention. The exhibit will feature the new Optimus Prime movie vehicle, a panel discussion with Hasbro insiders, a performance by Stan Bush, and after-hours to the award-winning attraction Transformers: The Ride-3D

Universal Studios Launches Transformers 3-D Ride

UNIVERSAL ORLANDO RESORT TRANSFORMERSUniversal Orlando debuts the grand opening of Transformers: The Ride-3D at Universal Studios Florida. The new attraction is based on the popular Transformers film series and was created along with director Michael Bay. Riders are recruited for a high-tech, good versus evil battle in which they must save Earth. Riders join film characters Optimus Prime and the Autobots as they fight Megatron and the Decepticons to the end.

Transformers: The Ride-3D was created under license from Hasbro, Inc. The attraction was built at Universal Studios Florida in one year—the fastest build time in Universal history. The fourth Transformers film is scheduled to be released in June of next year.

Hasbro Reveals New Transformers Line at New York Comic Con

You know the Autobots. You know the Decepticons. But now, there’s a new breed of alien robot in town: the Predacons.

Thursday afternoon, hundred of fans sat in a crowded conference room in the Jacob K. Javits Center at New York Comic Con 2012 as Hasbro rolled out the latest line of Transformers toys: The Beast Hunters.

The Beast Hunters will be the touchstone for the Transformers brand next year, driven by Transformers Prime, the animated series produced by Hasbro Studios. The show airs on The Hub television network in the U.S. and is viewed by fans in more than 170 countries around the world. [Read more...]