Hasbro Showcases Its Franchise Brands at the International Licensing Expo

Hasbro-logo-jpgHasbro, Inc. showcased its global franchise brands, including Transformers, Nerf, My Little Pony, Littlest Pet Shop, Play-Doh, Magic: The Gathering, and Monopoly, at the International Licensing Expo on June 18. This year’s lineup highlights the company’s effort to market brand extensions across licensing categories such as publishing, digital gaming, apparel and plush, homewares, food, health, and beauty.

Hasbro’s Transformers brand  features the Autobots and Decepticons engaged in battle on multiple storytelling platforms, including film, TV, digital gaming, publishing, and theme parks. Hasbro and its licensees provide the  Transformers fan base with merchandise including digital gaming, toys, apparel, sporting goods, and more. DeNA and Hasbro recently announced the launch of Transformers: Legends, an action card battle game based on the Transformers franchise, which is now available on the App Store for iPhone, iPad and iPod touch, and on Google Play for Android devices. Transformers: The Ride – 3D is open in Singapore and Hollywood, and will officially open on June 20 at Universal Studios Orlando. [Read more...]

ThinkGeek Extrudes the Play-Doh 3D Printer to the World

Update

Oh no! We sure hope you weren’t as excited for this as we were, since it has turned out to be an April Fool’s Day hoax! ThinkGeek: 1, The Toy Book: 0.

ThinkGeek has announced an innovative new toy to fulfill every wee maker’s dream: the Play-Doh 3D Printer!

GEEKNET, INC. PLAY-DOH 3D PRINTERExpensive “at-home” versions of 3-D printers have been on the market for years, and for decades children have grown up with Play-Doh‘s extruder toys to shape colorful clay. The technology to blend those two realities has only recently become available and ThinkGeek is the exclusive retailer for this fantasy turned real.

Users of the Play-Doh 3-D Printer need only insert three cans of their favorite color, load up the free app on their tablet of choice, and get creative. Once a 3-D model is rendered in the app, users manipulate the device’s dials to create the solid piece. [Read more...]

COMMENTARY: Toys Are More Fun Than Candy

Mattel’s North American team recently kicked off an Easter program called Save the Bunny, which launched with a clever celebrity PSA. The concept is to promote giving toys, rather than copious amounts of candy, for Easter. As part of the promotion, consumers who visit www.savechocolatebunnies.com will have a chance to win a Mattel toy every day this month, download exclusive coupons on toys from Mattel brands like Barbie, Hot Wheels, Fisher-Price, and Thomas & Friends, and win grand prize money.

As a parent and someone who loves toys, I whole-hardheartedly agree with this idea. Not only does my 3 year old not need a giant chocolate bunny, gallons of jelly beans, and piles of fluffy marshmallow chicks (OK, I’ll admit this is making me hungry), but I know from experience that I won’t actually let her eat it all, and I’ll end up eating it, which isn’t exactly part of my summer bikini plan (though I’m pregnant, so what’s the difference, right?). Anyway, she will have a lot more fun if I limit the candy to a few of her favorites, and fill that basket—er, strongly suggest the Easter Bunny fill that basket—with toys!

For retailers, signage suggesting spring/summer toys to fill Easter baskets should already be up, but it’s not too late! Many consumers wait until the last-minute to shop, especially with the holiday coming earlier this year. A special display of spring-like, small, basket-sized items makes shopping easy and promotes quick sales. The pharmacies already do this, toy stores should too! [Read more...]

Play-Doh Brand Introduces New Compound and Color Sticks


Play-Doh Perfect Twist Ice Cream Parlor Playset

Big things are taking shape this year for the Play-Doh brand from Hasbro Inc. as the company introduces a new compound: Play-Doh Plus, a soft and fluffy compound that allows for a new level of creative detail. The Play-Doh brand will also launch Color Sticks, a new collection of individually wrapped Play-Doh compound. [Read more...]

Top 20 Chosen by Children’s Museum Visitors and Fans

The results are in and more than 20,000 Children’s Museum of Indianapolis online visitors and fans have voted for their favorite toys from the last century. It is all part of the “100 Toys (& their Stories) that Define Our Childhood” interactive in which the museum asked people to choose the top 20 toys to represent the last 100 years. This list of 20 iconic toys includes: G.I. Joe, Transformers, Lego Toys, Barbie, View-Master, Bicycle, Play-Doh, Crayons, Cabbage Patch Kids, Monopoly, Etch a Sketch, Spirograph, Hot Wheels, Candy Land, Lincoln Logs, Raggedy Ann, Little Golden Books, Mr. Potato Head, Roller Skates, and Silly Putty.

The public is once again invited to vote for their favorites among the top 20 to rank the toys, which will ultimately determine the Gold, Silver, and Bronze winners.

Voting to determine the final order for the top 20 runs through Sept. 7, and results will be announced to the public on September 11. To view the top 20 list of toys, vote, and share your own toy story, visit The Children’s Museum of Indianapolis online at www.childrensmuseum.org/100toys.

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.