China Toy Fair


China Toy Expo Highlights Sustainability, Safety, and Education as Popular Trends in China

Despite being half a world away, the concerns and demands of toy consumers in China are not all that different from their U.S. counterparts, according to China Toy Expo.

The first day of the trade fair, along with China Kids Expo and China Licensing Expo—all hosted by China Toy & Juvenile Products Association—kicked off this past Tuesday in sprawling fashion at the Shanghai New International Expo Center in Shanghai. Across three days, 1,364 global brands were on display, and roughly 80,000 visitors were expected to participate.

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The China Toy Expo took place at the Shanghai International Expo Center in Shanghai from Oct. 14-16.

Recent news shows reasons to be optimistic about the Chinese toy market’s future, including the country’s overtaking of the U.S. in terms of purchasing power. Yet based on the flow of crowds at the show, many of the types of toys that Chinese consumers are especially interested in are ones promoting sustainability, safety, and educational development. [Read more...]

Juvenile Products Manufacturers Association Launches New Consumer Website

BabySafetyZoneThe Juvenile Products Manufacturers Association (JPMA) has launched its online consumer safety resource, Baby Safety Zone (BSZ), an innovative community format that provides both the public and consumers with education and information that assist in the safe selection and use of juvenile products.

Through the website and its social media outlets, BSZ provides followers with safety videos, tips, information and resources from its partners and JPMA manufacturers. Visitors can create their own safe nursery by registering for JPMA-certified products, share pictures of their children and nurseries, communicate with other parents and caregivers, and obtain immediate recall information and updates.