My Little Pony Featured in Target Stores

Hasbro, Inc. has premiered an exclusive My Little Pony retail program at Target. The program includes an out-of-aisle premium space in the toy department devoted to My Little Pony merchandise, inspired by the magical world of Canterlot from the television series My Little Pony Friendship is Magic, which airs on The Hub. The new program debuted this week.

My Little Pony-branded products featured in the Canterlot section at Target include bedding, costumes, books, T-shirts, arts and crafts, activity sets, and exclusive toys, primarily focused on the ponies Princess Celestia, her sister Princess Luna, and Twilight Sparkle.

Clue, Scrabble, The Game of Life, and More Join The Hub’s Upcoming Lineup

Nine new original programs will join The Hub’s 2011-2012 lineup, announced president and CEO Margaret Loesch at the network’s upfront meeting in New York City last week. The new series include The Aquabats Super Show, from the creators of Yo Gabba Gabba; Blythe Loves The Littlest Pet Shop (working title), inspired by the Littlest Pet Shop brand; Clue, featuring six teens who are brought together when they believe they’ve witnessed a terrible crime; The Game of Life, a live-action family game show; and Scrabble Showdown, another family game show.

Additionally, The Hub is adding Kaijudo: Rise of the Duel Masters (working title), Majors & Minors (working title); Rescue Bots (working title); Secret Millionaire’s Club; and has acquired Are You Smarter Than a 5th Grader?

Returning series include The Adventures of Chuck & Friends, Animal Mechanicals, Dan Vs., Family Game Night, My Little Pony Friendship is Magic, Pound Puppies, R.L. Stine’s The Haunting Hour: The Series, Strawberry Shortcake’s Berry Bitty Adventures, Transformers Prime, and The WotWots.

Clue Named as Latest The Hub Series

Clue has been announced as the latest series to join a lineup of shows, which will be broadcast on the new network The Hub, to launch on October 10 (10-10-10). Clue, produced by Hasbro Studios, will feature a youthful, ensemble cast (to be announced) that work together to uncover clues and unravel mysteries.

Other shows that will be broadcast on The Hub include Dan Vs., Family Game Night, G.I. Joe Renegades, My Little Pony: Friendship is Magic, Pictureka!, Pound Puppies, R.L. Stine’s The Haunting Hour, The Adventures of Chuck and Friends, and Transformers Prime.

The Hub is a joint venture between Discovery Communications and Hasbro, Inc. and is expected to be available in 60 million U.S. households at launch.

Disguise Signs Deal to Manufacture Hasbro-Branded Costumes

Disguise, the Halloween costume division of JAKKS Pacific, Inc., has signed a multi-year agreement with Hasbro to produce Halloween costumes and accessories based on most Hasbro brands. The three-year deal grants Disguise expanded and exclusive rights to manufacture and distribute Hasbro-branded Halloween costumes and accessories in the U.S. and Canada, beginning this Halloween season.

Costumes will include those based on Transformers 3, to be released summer 2011, and the television shows G.I. Joe and My Little Pony, which will air this fall on Hasbro and Discovery Communications‘ joint-venture cable network, The Hub.

Photo Credit: Business Wire

In the Night Garden to Be Aired in the U.S. on The Hub

In the Night Garden, a BBC Worldwide and Ragdoll Worldwide, Ltd. joint venture, will be premiering in the U.S. this fall on the new children’s network, The Hub. Starting this October, kids can join Igglepiggle and Upsy Daisy on their adventures with Makka Pakka and friends. The Hub has secured broadcasting rights for all 100 x 30 episodes of In the Night Garden.

Produced by Ragdoll Productions for Ragdoll Worldwide, In the Night Garden takes kids on an imaginative journey to meet toy characters living together within a caring woodland community. Shot in high-definition, words, rhymes, and music make the series both entertaining and relaxing.

In the Night Garden won Best Preschool Program at the 2010 Broadcast Awards and BAFTA’s Best Preschool Live Action in 2007 and 2008. The show has been sold to 35 countries including Canada, Australia, Spain, and China.

The Hub Network Announces New Original Programming

The Hub, a joint venture between Discovery Communications and Hasbro, Inc., has announced the addition of two new Hub Original Series programs to the network.

Live-action program Pictureka! and animated series The Adventures of Chuck and Friends will appear on the network when it launches October 10. The programs join The Hub’s previously announced series, which will offer programming choices across the network’s planned programming blocks of preschool (ages 2-5, 9 AM-1 PM), kids afternoon/kids prime (ages 6-12, 1-6 PM), family prime access (6-7 PM), and family prime (7-11 PM).

Pictureka! is adapted from the family board game and will feature contestants and their families as they take on the challenge of finding specific objects disguised in elaborate drawings. The show is produced by Hasbro Studios in conjunction with Ellman Entertainment.

The Adventures of Chuck and Friends
features Tonka’s Chuck the Truck and a cast of friends in a song-filled series geared towards preschoolers. The show is produced by Hasbro studios.

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