Recently, the NPD Group reported U.S. games industry sales for the period of March 1 to April 4. According to Liam Callahan, director, games industry analyst, hardware unit sales decreased by 9 percent, and with average prices down 13 percent across all platforms, dollar sales decreased by 21 percent.
Since its release in November 2013, Disney Frozen has made nearly $1.3 billion globally at the box office and won the Academy Award for best animated feature. The largest grossing animated film ever, Frozen also inspired a robust line of consumer products, and was the No. 1 best-selling toy brand among girls in 2014, according to the NPD Group.
Marvel Rolls Out Extensive Toy, Kids Product Program for Avengers: Age of Ultron, Spider-Man, and More
On Wednesday, Disney Consumer Products (DCP) revealed its 2015 plans for Marvel and its key franchises, including The Avengers and Spider-Man. This year will see the roll-out of one of DCP’s biggest licensing programs to date, which would revolve around Marvel’s Avengers: Age of Ultron, the launch of new animated content, and innovative marketing initiatives.
To celebrate the launch of Shopkins Season Three, Moose Toys will reveal a character made entirely out of crystal, Gemma Stone, at the upcoming North American International Toy Fair. Following its appearance, the crystal Shopkin will be auctioned off online later this year, with proceeds benefiting the Toy Industry Foundation. [Read more...]
COMMENTARY: Disney Frozen Poised to Dominate Again, or, We Welcome Our New Toy Overlords from Arendelle
If you work in the toy industry, you’re probably familiar with Disney Frozen as a powerhouse license. According to data from The NPD Group, it was the top gainer among all toy properties last year, generating $531 million in toy sales across more than 39 categories. This is well and good for the toy companies fortunate enough to have partnered up with Team Elsa. On the flip side, if recent events are any indication, not having the license for Disney Frozen has the potential to be hazardous. [Read more...]
According to Mobile Gaming 2014, the latest report from The NPD Group, those who play on a smartphone, iPod touch, or tablet are playing more often and for longer periods of time than two years ago. In fact, the average time spent playing during a typical day has increased 57 percent, to more than two hours per day in 2014 versus one hour and 20 minutes in 2012. [Read more...]
According to retail sales data from The NPD Group, U.S. retail sales of toys generated $18.08 billion last year compared to $17.46 billion in 2013, an increase of 4 percent.
Retail sales over the 2014 holiday shopping season got off to a bumpy start, with the weeks of Black Friday and Cyber Monday experiencing mixed results of -2 percent and 1 percent (compared to the same time periods in 2013). However, with one extra shopping day the week of Christmas compared to last year, Christmas week grew 27 percent, lifting December growth to 6 percent. Meanwhile, fourth quarter sales were up 3 percent for the 13 weeks starting October 5 through the week ending January 3. [Read more...]