Source: The LEGO Group

Timed to the 72nd Spielwarenmesse international trade fair, The NPD Group unveiled the winners of its Global and Europe Toy Industry Performance Awards for 2022.

The LEGO Group was named Global Top Toy Manufacturer of 2022 while The Pokémon Co. International‘s namesake brand was deemed Global Top Toy Property. Mattel’s Hot Wheels brand took the checkered flag as the Global Top Selling Toy of the Year for its 1:64-scale mainline singles assortment.

“Once again, The NPD Group is proud to acknowledge the innovation and quality of the toys and games being developed by our clients. And for the first time ever, we are celebrating two manufacturers whose efforts towards a more sustainable world have struck a chord with consumers,” says François Klipfel, President, Toys, The NPD Group. “Our sustainable toy awards include all toys made from at least 70% recycled materials, organic materials, or wood from well-managed forests. Congratulations to all the winners.”

The sustainability honorees included Ravensburger as the best-selling manufacturer and Playmobil for having last year’s best sustainable product launch with its Wiltopia range.

Pokémon gained the most market share in Europe last year.

Check out the rest of The NPD Group’s Europe Toy Industry Performance Awards below.

Europe’s Top Gaining Toy Property by Category 

CategoryProperty Manufacturer / Licensor 
Action Figures & Accessories Funko Pop! Funko 
Arts & Crafts Painting by numbers Ravensburger 
Building Sets LEGO Star Wars The LEGO Group 
Dolls Rainbow High MGA Entertainment
Games & Puzzles Pokémon The Pokémon Co, International
Infant/Toddler/Preschool Toys Toniebox Tonies 
Youth Electronics Tamagotchi Bandai 
Outdoor & Sports Toys X-Shot ZURU 
Plush Squishmallows Jazwares 
Vehicles Hot Wheels Mattel 

For more insight from The NPD Group, check out the next issue of The Toy Book aka The BIG Toy Book, out Feb. 28, 2023! Don’t miss an issue, subscribe today!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.