The Genius of Play campaign, the Toy Industry Association’s (TIA) industry-wide initiative to open up a dialogue with parents and raise awareness about the developmental benefits of play, launches in two weeks. The next phase of the campaign will build on the success of the Q4 Genius of Play test, and feature content based on play-related research collected by TIA in interviews with academics, psychologists, journalists, and other play-focused professionals.
According to the Toy Industry Association (TIA), the results of testing by an independent, federally approved testing laboratory have found that toys cited in a report by Clean and Healthy New York and the New York League of Conservation Voters Education Fund are fully compliant with all U.S. toy safety requirements. The TIA asserts that the test results point to inaccurate information released by these groups, and false claims that have led to calls for unnecessary state and local legislation banning the sale of safe toys.
As part of The Genius of Play campaign, the Toy Industry Association (TIA) has kicked off an industry-wide social media initiative to open a dialogue with parents and raise awareness about the developmental benefits of play. TIA suggests that the social media posts range from encouraging kids and parents to engage in imaginative play, such as arts and crafts and dress up, to asking parents to share how toys and play helped their children reach important developmental milestones.
The Toy Industry Association’s (TIA) 8th annual Washington, DC Fly-In will take place on June 2 to 4. Intended to provide small business owners and large toy companies with an effective way to have their voices heard on issues significantly impacting their business, this year’s program offers small group meetings with leading lawmakers, a boat tour, and more.
The Toy Industry Association (TIA) was an exhibitor and supplied medical professionals with information about toy safety and the developmental benefits of play at the annual Advanced Pediatric Emergency Medicine (PEM) Assembly. This year’s event took place from March 24 to 25. The assembly provides more than 450 participants with updates on the latest and most innovative developments in pediatric emergency medicine, as well as opportunities to network with others who are committed to child health, safety, and well being.
The Toy Industry Foundation collected thousands of dollars worth of brand-new toys and games for children in need at the close of ToyFest West on March 11, according to the Toy Industry Association. This year marked the Foundation’s first time as the official partner for the Western Toy and Hobby Representatives Association’s annual Las Vegas show.
A new technology information system is allowing regulators in the U.S., Canada, Mexico, and the nations of Central and South America to quickly and reliably exchange information about consumer product recalls, according to the Toy Industry Association. The Inter-American Rapid Alert System, launched by the Organization of American States‘ Consumer Safety and Health Network, will enable regulators to coordinate efforts to prevent recalled products from entering the marketplace.