The Toy Industry Association (TIA) has made several changes to its Fall Toy Preview to widen the show’s attendee base and provide added value for members of the global toy industry. According to the TIA, the updates were developed by the Trade Show Committee and were based on feedback received from buyers and sellers who responded to TIA post-show surveys.
As part of the changes, Fall Toy Preview is no longer strictly a “by-appointment-only” event allowing exhibitors onsite opportunities to do business. The TIA will now offer new booth packages that provide exhibiting companies with both open or combination—closed with and open display area—booths.
In addition, specialty buyers who are ready to show product for the 2015 holiday season and have an interest in previewing are invited to attend. Traditionally, only toy companies that sold product to mass market were allowed to exhibit. Also, the show will introduce new educational programming and a Woman’s Empowerment Initiative co-hosted by Women in Toys and Wal-Mart. Additional events will be announced in the coming weeks.
Fall Toy Preview will take place on October 7 to 9.