Spielwarenmesse Revises Internet Presence to Offer More Content

SpielwarenmesseegSpielwarenmesse’s website www.spielwarenmesse.de has a new design that presents information on both upcoming fairs and the world toy market. The new website was developed with Fork Unstable Media GmbH, a Hamburg-based agency, and has flexibility for use on PC, tablet, and mobile phone.

Interested companies can now quickly find information about the fair and exhibitors can discover details on fair services available. In addition, visitors and journalists have convenient access for buying tickets and obtaining the latest press releases, respectively. Information about Spielwarenmesse is also available in 41 languages, including Albanian, Indonesian, and Korean.

Spielwarenmesse will take place in Nuremberg from January 28 to February 2.

Nuremberg Toy Fair Looks to Continue Momentum of Past Year

NurembergNuremberg Toy Fair 2015 is scheduled for January 28 to February 2 of next year. It will be located in Nuremberg, Germany, and is estimated to attract 75,888 trade visitors from 122 countries, based on 2014 figures.

Of more than 75,000 visitors and approximately 2,748 exhibitors, 56 and 71 percent, respectively, are expected to come from outside Germany. Meanwhile, among 2014 exhibitors, 90 percent will exhibit again in 2015. Finally, 92.5 percent of visitors are involved in the purchasing decisions for their companies.

Spielwarenmesse’s accompanying program includes the Global Toy Conference, Toy Business Forum, New Exhibitor Center, Trend Gallery, and the ToyAwards. Kallman Associates Inc. serves as the exclusive U.S. representative for the event in Nuremberg, and will organize two U.S. international pavilions at the 2015 show, and can help exhibitors secure a booth.

Buildex Furniture, Vehicle Lines Launching During Nuremberg and NY Toy Fairs

The Buildex brand from Kids Preferred will launch a new line of kids furniture and wooden performance riding vehicles at Spielwarenmesse and American International Toy Fair in New York City. All the new items will be available for purchase globally in the spring. Developed in conjunction with toy designers at Chelona Wooden World, the new line is designed to encourage children to develop 3-D thinking, as well as an appreciation for construction, movement, and design.

Buildex1The Buildex line of kids furniture features durable wood constructions and ergonomic designs, which require no tools or hardware. All Buildex furnishings use the company’s exclusive connecting systems to safely secure all components in place. The furniture line includes the Rocketeer Table & Chairs Set, Daisy Table & Chairs Set, and more.

Buildex2Similarly, the Buildex line of wood performance riding vehicles assemble securely without the use of tools or hardware, and have natural suspension that works in combination with functional steering. The wood performance riding vehicles line includes the Max-Tractor, Super-Scoot for boys, Super-Scoot for girls, and more.

Toy Fair Nuremberg Finishes with More Visitors

Spielwarenmesse International Toy Fair Nuremberg 2010 closed its doors on Tuesday with a grand total of 76,600 visitors during the six-day event, a 2-percent increase compared to 2009. The visitors traveled from 104 countries, and exhibitors totaled 2,625.

According to the Toy Fair Nuremberg, 23.2 percent of the exhibitors said their customers were more interested in purchasing and ordering than the year before (in 2009 the number was 9.4 percent). The fair also reported that 86.2 percent of visitors were decision-makers (2009: 84.8 percent), and 52 percent of all buyers and traders came from abroad (2009: 51 percent). German visitors to the fair dropped slightly, but the number was offset by an increase of visitors from France, Great Britain, Poland, Russia, and the U.S.

[Read more...]