Spielwarenmesse CEO Christian Ulrich admires the 2023 ToyAward nominees,
Spielwarenmesse CEO Christian Ulrich admires the 2023 ToyAward nominees,
Spielwarenmesse’s Christian Ulrich admires the 2023 ToyAward nominees. | Source: Spielwarenmesse

The ToyAward nominees at Spielwarenmesse are taking playtime to the next level.

The Spielwarenmesse international trade fair, which takes place at the Nuremberg Exhibition Centre in Nuremberg, Germany, from Feb. 1-5, plans to display the ToyAward finalists in their own special area. 

ToyAward honors innovative new products based on six different categories: babies, preschool age, school children, teenagers, and adults, as well as products from startup companies and those that promote sustainability. 

An expert and international jury with backgrounds in retail, market research, education, and more narrowed down the submissions of 584 new products from 338 exhibitors to 17 nominees. The jury made their decisions based on the products’ originality, potential retail success, concept, and enjoyment. 

Here is a full list of the nominees:

Baby & Infant (0-3 years)

  • EverEarth 7-in-1 space activity cube (EverEarth Europe)
  • Tranquil Whale (Cloud B/Little Big Friends)
  • Y Glider Luna 5-in-1 V2 (Yvolve Sports)

Preschool (3-6 years)

  • bworld Construction Set and BRUDER MAN TGS Crane Truck (BRUDER)
  • Rescue Penguin (Silverlit Toys)
  • Yummy Bear Scale (Topbright)

School Kids (6-10 years)

  • Gecko Run – Starter Set (Franckh-Kosmos)
  • History of Life on Earth (Clementoni)
  • Origami 3D Peacock (Z.P Alexander Piotr Pundzis)

Teenagers & Adults (10 years and older)

  • Humbug Original Edition (D&R Denkriesen)
  • Miika K.I. (Franckh-Kosmos)
  • MINTiD Dog-E (Brandunit/WowWee)


  • klang² (klang square) (Oberlin und Rennertz)
  • PAW Patrol AR Tattoos & Stickers (HoloToyz)


  • Car-Board Racers Dino-Adventure Set (VTech Electronics Europe)
  • Creative Building Blocks (BAVVIC)
  • PLAYMOBIL Wiltopia (Playmobil)

Spielwarenmesse plans to honor the ToyAward innovation winners during the media event PressPreview on Jan. 31. This event takes place at Nuremberg Exhibition Centre and will be livestreamed on the business platform Spielwarenmesse Digital (digital.spielwarenmesse.de) starting at noon. Those who miss the ceremony can watch it later on Spielwarenmesse Digital as a video on demand. 

Related: Spielwarenmesse 2023 Welcomes Ukraine to International Pavilions

More information on the ToyAward, the jury members, and a list of winners from previous years are available on the event website.

The Toy Book publisher Jackie Breyer will be attending Spielwarenmesse this year. To make an appointment, please email jackie@toybook.com.

About the author

Caroline Madden

Caroline Madden

Caroline Madden is a News Writer for The Toy Insider, The Pop Insider, and The Toy Book. With a strong background in Cinema Studies, she has written for various outlets such as SlashFilm, Fandor, and Little White Lies. She loves unicorns, listening to Bruce Springsteen, and marathoning The Lord of the Rings.