China Toy Fair


Global Smurfs Day Events to Be Held Worldwide June 22

SONY PICTURES ENTERTAINMENT GLOBAL SMURFS DAYColumbia Pictures and Sony Pictures Animation will once again coordinate events all over the world on June 22 as part of Global Smurfs Day, a worldwide event in anticipation of the release of The Smurfs 2, in theaters July 31. Global Smurfs Day celebrates the birthday of Peyo, the creator of the Smurfs, born June 25, 1928.

This will be the second celebration of Global Smurfs Day. In 2011, the round-the-world events included painting one of the famous White Towns of Andalusia blue and setting a new record for Largest Gathering of People Dressed as Smurfs within a 24-hour period. This year, the studio has lined up a program of events, highlighted by a worldwide Smurf Ambassadors initiative, in which more than 40 ambassadors from 28 countries will represent Smurfs fans from around the world with a special day of events celebrating Peyo’s creation. [Read more...]

Ubisoft and Toys “R” Us Launch Toys “R” Us Towers

Ubisoft and Toys “R” Us have teamed up to create Toys “R” Us Towers, a free-to-play toy store simulation game with real-world benefits, available now on Facebook. The game will also be available on mobile devices in the coming months.

Created by Ubisoft Quebec, Toys “R” Us Towers gives players the chance to step into the shoes of the newest employee at Toys “R” Us. They will be able to manage their own toy store by building and designing a variety of toy departments and attractions, such as creating a science toy department or even adding a Ferris wheel just like the 60-foot indoor Ferris wheel featured in the Toys “R” Us international flagship store in Times Square. [Read more...]

The Wait Is Almost Over: Nintendo to Release Wii U, 23 New Games November 18

Nintendo is unleashing the largest launch-day video game lineup in its history for its new Wii U home console. When Wii U launches in the Americas on Nov. 18, 23 games from Nintendo and its third-party publishing partners will be ready to play as well. These include Nintendo-published games like Nintendo Land, New Super Mario Bros. U, Sing Party, and Ninja Gaiden 3: Razor’s Edge, as well as third-party powerhouses like ZombiU from Ubisoft, Call of Duty: Black Ops II from Activision Publishing, Inc., Disney Epic Mickey 2: The Power of Two from Disney Interactive, FIFA Soccer 13 from Electronic Arts, and Scribblenauts Unlimited from Warner Bros. Interactive Entertainment.

Can’t wait until November 18? Check out the trailer!

The high-definition Wii U system is available in two versions, and each comes with a touch-screen Wii U GamePad controller. The Basic Set will be offered in white at a suggested retail price of $299.99 in the U.S., while the Deluxe Set, which includes higher storage capacity, additional accessories, and Nintendo Land, will be offered in black at a suggested retail price of $349.99 in the U.S. [Read more...]

Disney Joins the Just Dance Movement with New Game

Ubisoft will release Just Dance: Disney Party in October. The game will be available for Kinect for Xbox 360, in which up to four players can enjoy the dancing. The game will be available for purchase online and at retail nationwide, and will include music from Disney movies such as Beauty and the Beast, The Little Mermaid, Tangled, Lilo and Stitch, and The Jungle Book. Music from Disney Channel shows such as Shake it up, A.N.T. Farm, Jessie, Phineas and Ferb, and Good Luck Charlie, is also included. Just Dance: Disney also includes graphics from the films and the television shows.

This post was originally written by Cynthia Ghazali and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Ubisoft’s Dance Nights Event in NYC Showcases Hit Video Games

On August 22, Ubisoft hosted Dance Nights at the Empire Hotel’s rooftop. The event highlighted the company’s Just Dance titles, including Just Dance Disney Party and Just Dance 4, and Hip Hop Dance Experience. Each title provides a great opportunity for kids and parents to showcase their dance moves together. Check out these fun photos from the event!

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Ubisoft Launches House, M.D. Game For Facebook

 

Ubisoft announces House, M.D.: Critical Cases is now available on Facebook. Based on the TV series House, the game lets fans take on the roles of their favorite doctor-detectives. Players work to diagnose and cure the most critical cases before time runs out. Free to Facebook members, the game can be played with friends and other fans of the show.

House, M.D.: Critical Cases is licensed through Universal Partnerships & Licensing, on behalf of NBCUniversal Television Consumer Products Group.

This post was originally written by Leah Rocketto and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and “like” The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.

Ubisoft to Release New Titles in Time for the Holidays

Ubisoft is introducing new titles for the holidays, including Just Dance 3 and Rocksmith.

Just Dance 3 is the latest title in the Just Dance video game series, which allows players to dance along to their favorite tunes. The game features more than 40 new tracks, upgraded features, and new modes.

The Dance Crew multiplayer mode allows a player and a friend to let loose simultaneously. Also, now players can compare their scores with other dancers to  see who is topping the leaderboard. The game also features background changes that give the game dynamic environments. The Just Sweat mode is upgraded with workout plans and even more playlists. An exclusive Kinect feature gives a dancer the chance to belt out their favorite verse of a song for more points.

Rocksmith is the first video game that plugs into any real guitar and features gameplay that automatically adjusts to the player’s skill level. The music library is large and includes everything from classic bands to current artists. Some of the featured tracks are by performers such as The Animals, The Black Keys, David Bowie, Interpol, Nirvana, and The Rolling Stones. A bundle, including the game, an Epiphone Les Paul Junior guitar, and the Rocksmith Real Tone Cable, is also available. Rocksmith, for PS3, Xbox 360, and PCs, is set to be released this fall.

Ubisoft Releases “The Smurfs Dance Party” Video Game

Ubisoft recently released The Smurfs Dance Party for Wii, based on this summer’s 3-D family movie. In the video game, characters from the film, including Smurfette, Papa Smurf, Clumsy, Brainy, Gutsy, and Gargamel, as well as up to four players, dance along to a wide selection of popular songs.

Featured tracks include “Just The Way You Are,” Katy Perry’s “One of the Boys,” and original songs from The Smurfs, including “Smurfberry-licious” and “Gargamel.” Toys “R” Us is carrying an exclusive edition that includes a bonus track, “Walking on Sunshine.”

Other new Smurfs-themed games include The Smurfs for Nintendo DS and The Smurfs & Co. for Facebook.

Rocksmith Lets Players Use Real Guitars

Ubisoft has just announced the development of Rocksmith, a new video game franchise. Rocksmith is the first and only game where players can plug any real guitar with a standard quarter-inch input jack into an Xbox 360, a PlayStation 3, or a PC, and play through an in-depth library of music including everything from the latest hits to classic rock songs.
Featuring gameplay that automatically adjusts to the player’s skill level and  game design that makes reading music visually fun and intuitive, Rocksmith engages experienced musicians and those who are picking up a guitar for the first time. The game includes a  library of music from classic rock bands to current artists, such as The Animals, The Black Keys, David Bowie, Interpol, Nirvana, and The Rolling Stones.
Developed by Ubisoft, Rocksmith is slated to be released in the second half of calendar year 2011. For more information on Rocksmith, follow the game on Facebook at www.facebook.com/rocksmithgame, or visit www.rocksmith.com.

Ubisoft To Include Special-Edition Glove with Initial Michael Jackson Video Game Launch

Ubisoft has announced a special launch and pre-order offer for its upcoming video game Michael Jackson The Experience. The company will include a special-edition glove, reminiscent of the one worn by the King of Pop, with the initial release of the Wii version of the game. The special edition gloves will only be available for no additional cost at launch or if the game is pre-ordered.

Michael Jackson The Experience allows fans to dance to the late pop star’s greatest hits in environments inspired by his music videos and live performances. To date the playlist includes Bad, Beat It, Billie Jean, Black or White, Dirty Diana, Earth Song, Ghost, Rock with You, Smooth Criminal, Speed Demon, The Girl Is Mine, They Don’t Care About Us, Thriller, Who Is It, and Workin’ Day and Night.

[Read more...]