Ubisoft Brings IMG Into Its Licensing Game for Europe, Asia

Ubisoft inked a new deal with IMG.

Under the new agreement, IMG will serve as the first exclusive licensing agency to represent the hit gaming franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.

“Ubisoft is committed to enriching players’ lives with innovative games, and our global licensing program plays a key role in extending the brand universe,” says François Tallec, director of consumer products & partnerships, Ubisoft EMEA.

IMG will build out a full licensing program for both franchises, with toys, apparel, tech items, accessories, home decor, stationery, and live experiences targeted as the key categories.

“Assassin’s Creed and Rainbow Six Siege are two of the world’s most popular game franchises, and we’re looking forward to leveraging our strengths in Asia and Europe to expand their licensed product offering,” says Mickael Andreo, vice president of licensing at IMG. “We are working with Ubisoft to develop an ambitious program for avid fans of both franchises that will be aligned with the brands’ DNA and the growth of esports as a cultural phenomenon.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.