China Toy Fair


Toy Fair Nuremberg Finishes with More Visitors

Spielwarenmesse International Toy Fair Nuremberg 2010 closed its doors on Tuesday with a grand total of 76,600 visitors during the six-day event, a 2-percent increase compared to 2009. The visitors traveled from 104 countries, and exhibitors totaled 2,625.

According to the Toy Fair Nuremberg, 23.2 percent of the exhibitors said their customers were more interested in purchasing and ordering than the year before (in 2009 the number was 9.4 percent). The fair also reported that 86.2 percent of visitors were decision-makers (2009: 84.8 percent), and 52 percent of all buyers and traders came from abroad (2009: 51 percent). German visitors to the fair dropped slightly, but the number was offset by an increase of visitors from France, Great Britain, Poland, Russia, and the U.S.

Also this year, Toy Fair Nuremberg expanded with the debut of Baby’sWorld, where exhibitors showcased baby toys and other merchandise. The fair reported that 12.4 percent of visitors were mainly interested in baby toys and products, an increase from the 8.3 percent in 2009.

For more information, visit www.toyfair.de.