China Toy Fair


Toy Industry Foundation Crosses Pacific, Brings Play to U.S. Military Families in Japan

Nearly 1,000 boys and girls stationed with their parents on Kadena U.S. Air Force Base in Japan were treated to an extraordinary day of gifts and play on November 1 by the Toy Industry Foundation (TIF) and partner Boys & Girls Clubs of America (BGCA) Military Services. Joined by Marine families stationed in nearby Okinawa, the children experienced a toy giveaway event, providing relief and a reminder of home to kids living with their parents so far away from what is familiar.

The TIF/BGCA Play Comforts program is the first-ever national toy distribution program to serve every branch of the military and is now in its third year of operation. Since the partnership launched, TIF has provided more than 200,000 toys to BGCA for children on U.S. military bases.

Through the Play Comforts program, toys donated to TIF’s Toy Bank by generous toy makers and merchants are delivered to families on dozens of U.S. military installations at home and abroad all year long.