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Toys “R” Us Kicks off 2010 Bundled in Hope Campaign

Toys “R” Us, Inc. has launched its 2010 Bundled in Hope campaign benefiting Save the Children, a global humanitarian agency working to assist children in the U.S. and around the world. To kick off the campaign, the Toys “R” Us Children’s Fund donated a $250,000 grant to Save the Children.

Now through July 11, all donations made at Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/BundledinHope will be given to Save the Children’s U.S. Programs, which help to purchase blankets and provide support for babies in need across the country.

The 2010 Bundled in Hope fundraising program includes an online auction of 10 baby blankets, specially designed by celebrity moms such as Laila Ali, Joely Fisher, Faith Hill, Regina King, Idina Menzel, and Kelly Rutherford. The bidding starts on Mother’s Day (May 9) at Toysrus.com/BundledinHope, with the last blanket being auctioned on July 11. All of the proceeds will be directed to Save the Children’s U.S. Programs.

Additionally, Toys “R” Us and Babies “R” Us customers can add “Save the Children” to their new or existing baby registries, which will allow the registrant’s family and friends to donate specific dollar amounts to Bundled in Hope in lieu of or in addition to gifts. Fundraising can be continued throughout the life of the registry.

In 2009, the Bundled in Hope campaign raised more than $1 million, allowing Save the Children to purchase thousands of blankets for underprivileged infants in homes and hospitals across the country, as well as help to provide basic services for their growth.