Vote Now for the 2020 Toy of the Year (TOTY) Awards!

On Friday, Feb. 21 — the night before Toy Fair New York gets underway — the 2020 Toy of the Year (TOTY) Awards will be distributed at the Ziegfeld Ballroom in NYC. The annual event is a gala affair that honors the best new toys and games across 16 industry-selected categories, plus the consumer-chosen People’s Choice Award and the overall Toy of the Year Award. This year a panel of experts carefully examined more than 600 nominees submitted by more than 200 companies to determine the finalists. Now it’s your chance to vote for your favorites!

The Toy Book and the Toy Insider are showcasing the nominees in each of the 16 categories that are open for public voting. We’re also highlighting some of the hottest toys and games of the season that appear as both TOTY finalists and featured picks in the Toy Insider‘s 2019 Holiday Gift Guide! Just look for the following seals in any of the categories below!

The Toy Insider 2019 Holiday Gift Guide Seals

2020 TOTY Nominees by Category

Public voting for the 2020 TOTY Awards is open to consumers, retailers, media, and members of The Toy Association through Jan. 5. For full details, rules, and additional information, please visit toyawards.org. Proceeds from the annual event benefit The Toy Foundation in its efforts to bring joy and comfort to children in need through the experience of toys and play.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.