Bob Chapek, president of Disney Consumer Products, has just been added to the lineup of industry professionals slated to speak at this year’s annual PlayCon, which will be held in Scottsdale, Ariz. from May 6 through 8.
Chapek will share his vision for driving future growth at Disney Consumer Products. He will also discuss the recent acquisition of Lucasfilm and the integration of Star Wars into the portfolio of franchises, which includes Disney Princess, Toy Story, and The Avengers.
For more info on PlayCon and its speakers, click here.