Mattel and Dolphin Entertainment Develop Max Steel Film

MAX STEEL LOGODolphin Entertainment and Mattel, Inc. have partnered to develop a live-action, feature-length film of Max Steel based on Mattel’s franchise of the same name. The film will be produced by Dolphin Films and distributed in the U.S. by Open Road Films, with a wide release in theaters at the end of next year.

Created by Mattel, the Max Steel franchise spans multi-platform entertainment, toys, and consumer products. The film will introduce audiences to the world of Max Steel, in which teenager Maxwell McGrath and alien companion Steel combine special powers to generate superhero Max Steel. Bill O’Dowd and Julia Pistor will produce the film.

About the author

Deanna Atkins

Deanna Atkins

Deanna Atkins is the editorial assistant at Adventure Publishing Group. She helps the editorial team on leading trade magazines The Toy Book and The Licensing Book, and contributes online at toybook.com, licensingbook.com, and thebigtoybook.com. When she’s not trying to keep up with Toy Insider Mom Laurie Schacht, she can be found reviewing kids’ CDs, DVDs, and books while daydreaming about the upcoming How to Train Your Dragon sequel and reading the dictionary. Follow her on Twitter @Deeeannuh and keep up with her bi-weekly, sometimes funny commentaries on toybook.com.

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