WizKids, Hasbro Team Up for G.I. Joe, My Little Pony, Transformers Miniatures

NECA’s WizKids teamed up with Hasbro for a new licensing partnership that will bring G.I. Joe, My Little Pony, and Transformers to WizKids’ extensive line of miniature figures. Fan-favorite characters will first appear later this year in both pre-painted and unpainted formats.

“Much of the WizKids team has grown up with these cherished brands and are thrilled to be bringing them to life with the high definition sculpting processes that our customers have come to love,” says Justin Ziran, president of WizKids.

The new products created in collaboration with Hasbro will be available throughout North America.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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