A pair of industry veterans are putting a new spin on the pickleball craze.

Pickle Everything Games, co-founded by Jeffrey Breslow (Big Monster Toys) and Frank Adler (Uncle Milton), today introduces its namesake game, Pickle Everything. The card game for players ages 10 and up invites families and friends to face off against one another in a hilarious way.

The rapid growth of pickleball and the cross-generational obsession for pickle-themed everything caught my eye. We were inspired by its momentum and wanted to encapsulate that as a card game. Similar to pickleball, Pickle Everything brings people together, sparks laughter, and adds a unique twist to traditional games — all in the comfort of your home.”
Jeffrey Breslow, Co-Founder, Pickle Everything Games
You don’t need to know pickleball to play Pickle Everything. | Source: Pickle Everything Games

Each Pickle Everything deck contains 52 clue cards and corresponding answers. The answers to each clue begin with the letter “P” and must be accompanied by the term “pickle.” One player will read the clue card aloud and the first player to shout out the correct answer, followed by the word “pickle,” wins the card. The player with the most cards at the end of the game is crowned the winner. The game comes with instructions and a link for audio guidance ensuring accessibility for all players.

Our intention is for Pickle Everything to spark a 'Pickle Phenomenon.' As we continue to literally pickle everything — favorite foods, celebrities, sports, and more — we’re excited to see how the pickle frenzy ensues. This is only the beginning of what to expect from Pickle Everything Games.”
Frank Adler, Co-Founder, Pickle Everything Games

Jeffrey Breslow was a founding partner of Chicago’s Big Monster Toys (BMT) and was inducted into the Toy Industry Hall of Fame in 1998 alongside Howard Morrison and Rouben Terzian, all veterans of Marvin Glass and Associates. Games such as Guesstures, Masterpiece, and Ants in the Pants were among the many that he was instrumental in developing.

Frank Adler formerly served as President of Uncle Milton, where he led the company’s expansion from its Ant Farm products to its Star Wars Science and In My Room brands, which included a full range of Disney Princess and Frozen-inspired product lines.

Pickle Everything (MSRP: $9.99) is available now at the official site and through Amazon. Retailers can order the game in 8-count PDQ counter displays. More information on Pickle Everything can be found at pickleeverything.games


PICKLE EVERYTHING GAME

Pickle Everything is a new card game where words meet fun and pickles rule! Players ages 10 and up can enjoy this unique, fast-paced, and hilarious game as they race to beat other players and answer the clue. With 52 cards, this game is perfect for families, parties, and more — and no, you don’t…

Product Facts

  • MSRP:
  • $9.99
  • Age:
  • 10+

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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