TFNY: Never Wrong Toys Acquires Laser Pegs

Ahead of Toy Fair New York, Never Wrong Toys and Markan Industrial Group Ltd. have acquired Laser Pegs.

The strategic move is just the latest in a string of mergers and acquisitions that have occurred across the toy industry over the past 18 months.

Never Wrong Toys now enters the construction category with the addition of Laser Pegs’ illuminated collection of interlocking bricks.

“I’ve always felt like there was something special about this brand,” says Eva Wong, general manager of Never Wrong Toys. “It gives off a unique yet attractive and exciting feel, which is why we felt that Laser Pegs would be a great brand to acquire; we are very excited to brighten up the construction aisle.”

Founded by Wong and Markan Industrial in 2018, Never Wrong Toys creates action figures, games, novelties, and more.

“We are excited and ready for Laser Pegs to be reimagined and back on top of the construction toy market,” says Ross Smith, chief revenue officer at Laser Pegs. “We are grateful to be working with a distinguished toy company like Never Wrong Toys and can’t wait to see what’s in store.”

Smith, who joined Laser Pegs in 2016, will work with Never Wrong Toys in its efforts to build out the brand globally.

Laser Pegs will showcase its full range of new products in booth No. 2081 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.