TFNY: Playmates Toys Expands Brand Portfolio

Playmates Toys dramatically expands its brand portfolio with new lines debuting this weekend at Toy Fair New York.

New products on display include a full range of toys based on ZAG’s action-comedy series, Power Players, and the debut of an all-new collection based on ZAG’s global hit, Miraculous – Tales of Ladybug and Cat Noir.

The company will also showcase toys based on Warner Bros. and Legendary Pictures’ Godzilla vs. Kong and a new range of talking figures based on Frozen 2.

“We’re very proud of the dynamic portfolio of brands that will be represented in our booth during Toy Fair this year, as it marks tremendous growth for the company as we work with new partners on iconic franchises while also continuing to grow relationships with existing partners,” says Karl Aaronian, senior vice president of marketing, Playmates Toys. “Creating innovative product lines that bring beloved characters to life off-screen is at the heart of what we do.”

Additionally, Playmates will debut new action figures and other toys for fan-favorite lines based on the hit series’ Rise of the Teenage Mutant Ninja Turtles and Ben 10.

Playmates Toys will showcase its full range of products in booth No. 2243 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.

Click here to view the Toy Book’s full coverage of Toy Fair New York.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.