Playmates Toys dramatically expands its brand portfolio with new lines debuting this weekend at Toy Fair New York.
New products on display include a full range of toys based on ZAG’s action-comedy series, Power Players, and the debut of an all-new collection based on ZAG’s global hit, Miraculous – Tales of Ladybug and Cat Noir.
The company will also showcase toys based on Warner Bros. and Legendary Pictures’ Godzilla vs. Kong and a new range of talking figures based on Frozen 2.
“We’re very proud of the dynamic portfolio of brands that will be represented in our booth during Toy Fair this year, as it marks tremendous growth for the company as we work with new partners on iconic franchises while also continuing to grow relationships with existing partners,” says Karl Aaronian, senior vice president of marketing, Playmates Toys. “Creating innovative product lines that bring beloved characters to life off-screen is at the heart of what we do.”
Additionally, Playmates will debut new action figures and other toys for fan-favorite lines based on the hit series’ Rise of the Teenage Mutant Ninja Turtles and Ben 10.
Playmates Toys will showcase its full range of products in booth No. 2243 at Toy Fair New York, taking place from Feb. 22-25 at the Jacob K. Javits Convention Center.
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