Sunny Days Entertainment expands its partnership with Mattel to create a range of new Fisher-Price products. The two toy companies will focus on manufacturing innovative bath toys and potty products for late 2025 and sports items for 2026.
This collaboration creates a new milestone in the companies’ existing relationship. In past collaborations, the duo has brought successful items to the market, including the Hot Wheels Potty Trainer and the Barbie Camper Pop-Up Tent.
Sunny Days Entertainment will leverage its expertise and Mattel’s longstanding legacy to create products that meet the needs of families with infants and toddlers. The collaborative goal is to produce items that bring thoughtful solutions for bath time, potty training, and sports play.
More announcements regarding the new lines will be made later this year, and interested parties can visit sunnydaysent.com to stay up to date on the latest news.
