Calm, the San Francisco-based software company responsible for popular medication products, has tapped Joe Lawson as its first Head of Licensing.
“Joe’s knack for pioneering partnerships and brand storytelling, as well as his deep alignment with Calm’s mission, make him the perfect person to realize our boldest licensing ambitions,” says Greg Justice, Chief Content Officer at Calm. “He’s uniquely equipped to expand the brand beyond its digital roots and bring an array of delightful products and experiences to market.”
Lawson joins the company with more than 20 years of experience, having worked with Rovio Entertainment, DreamWorks Animation, 20th Century Fox, and Netflix.
“Joining Calm represents a unique opportunity to realize the vision of a happier, healthier world through tangible products and experiences that bring joy to people’s lives,” Lawson says. He has expanded Angry Birds, The Simpsons, and Stranger Things through brand partnerships, publishing, content, and immersive experiences. Lawson will aid Calm in its effort to connect with subscribers and consumers through products and experiences.
“Our vision has always been bigger than just an app. From day one, we set out to make the world happier and healthier — not just online, but in the physical world, too,” says Michael Acton Smith, Co-Founder of Calm. “It feels like the perfect time to take that next step.”
Calm is known for its app, which provides guided meditations and Sleep Stories. It has more than 175 million downloads and supports more than 3,500 organizations in seven languages and 190 countries. Learn more about the company at calm.com.
