Just Play is bringing Elmo to a new generation of kids with the launch of the Tickle Me Elmo Giggle Max, paying tribute to a classic, multi-generational toy.
Standing at 18 inches tall, Tickle Me Elmo Giggle Max offers interactive play that keeps kids entertained and engaged throughout playtime. A tickle on his belly and feet elicits a variety of playful reactions, like hysterical laughter, shaking movements, flapping arms, and more. The more Elmo is tickled, the more reactions he’ll have.
“Tickle Me Elmo sparked joy and laughter in homes across the globe thirty years ago, becoming one of the most iconic toys of a generation,” says Sunny Lauridsen, Senior Vice President of Brand Strategy and Marketing at Just Play. “We are amplifying the interaction, the size — and the laughs — with the new Tickle Me Elmo Giggle Max, a bigger and even more interactive friend that is sure to delight from the moment you find Elmo on a shelf or online, through countless hours of play, bringing Elmo’s signature joy and contagious giggles to kids, parents, gift-givers, and families everywhere.”
Tickle Me Elmo Giggle Max has more reactions than ever before. | Source: Just Play
Kids and parents alike will love this revamped '90s toy. | Source: Just Play
Parents who may remember Tickle Me Elmo, the classic 1996 toy, can reminisce about their own childhood and connect with their little ones, ages 18 months and up, through play with this new Elmo toy, delivering laughs and fun for the whole family.
“Elmo has always had a special and unique way of connecting with children through his warmth, curiosity, big heart, and signature giggle,” says Gabriela Arenas, Senior Vice President, Global Licensing, Sesame Workshop. “Celebrating the 30th anniversary of Tickle Me Elmo is a joyful reminder of just how deeply loved he is and how that connection continues to resonate with new generations of families.”
The launch of Tickle Me Elmo Giggle Max demonstrates Just Play’s commitment to bringing new, exciting toys to families, tapping into nostalgia while adding fresh, modern features.
Tickle Me Elmo Giggle Max is available for presale at Amazon and Walmart, with a wider retail launch starting mid-July. Visit justplayproducts.com to learn more.
TICKLE ME ELMO GIGGLE MAX
This reimagined version of the classic ‘90s toys brings all the giggles. Standing at 18 inches tall, Tiggle Me Elmo Giggle Max provides hysterical laughter, full-body movements, and more playful reactions that keep kids smiling and entertained.
