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The Toy Book - May 2025

The Licensing & Entertainment (+Baby!) Issue is here!

The Toy Book‘s 41st volume rolls on with an issue spotlighting the biggest trends in licensed toys, games, and — baby gear.

With Licensing Expo and ABC Kids Expo sharing the stage in Las Vegas this year, we’re diving deep into what’s next for powerhouse brands, plus what’s new in the infant, toddler, and juvenile categories.

What’s New

TOY NEWS

    JAKKS Pacific, Inc. is expanding its Taylor Swift fashion and doll lines to include two new doll collections and other toys that will release in stores nationwide next spring. The Taylor Swift Performance Collection Doll Assortment will feature dolls in the Grammy-nominated singer’s likeness that plays 30-second highlights of Swift’s hit songs and are fashioned in clothes from the performer’s music videos. The Taylor Swift Fashion Collection Doll Assortment features dolls in the singer’s outfits from award shows, TV appearances, and concerts.
    December 3, 2009
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    F.A.B./Starpoint has inked a licensing deal with MGA Entertainment for the Moxie Girlz and BFC, Ink. doll brands. As a part of the agreements, which take effect immediately, F.A.B./Starpoint will develop a line of stationery, backpacks, school supplies, and lunch kits that will be launched in time for back-to-school 2010.
    December 3, 2009
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    Catch up on last week’s news! Read The Toy Book Toy Report for 12/01/09. To view click here.
    December 2, 2009
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      Aurora World, Inc. has filed a lawsuit against Ty, Inc. for copyright infringement regarding Aurora’s plush line YooHoo & Friends and Ty’s Beanie Boos. The lawsuit, which is filed in federal court, also claims four other violations based on the Lanham Act, California Business and Professions Code, and common law for misappropriation and unfair competition.
    December 2, 2009
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    ITV Studios Global Entertainment and Zinkia have signed a master-toy licensing agreement with Bandai for the preschool series Pocoyo. The deal is for the U.S. and Canada. Toy products by Bandai will be available to U.S. and Canadian shoppers starting fall 2010. Bandai also currently operates as the brand’s European master toy licensee.
    December 2, 2009
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    Cookie Jar’s licensing division, Copyright Promotions Licensing Group (CPLG), has been appointed as the exclusive international licensing agent for tween girl fashion brand Bobby Jack. CPLG will create and oversee a licensing program for the brand that will expand art programs and exclusive designs for partners and retailers, as well as introduce new categories such as HBA, fashion accessories, toys, games, and publishing.
    December 2, 2009
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    The Juvenile Products Manufacturers Association (JPMA) has debut its new certification product seal and logo. The redesign is the organization’s first logo revamp since the program’s start in 1976. JPMA is a trade organization of more than 250 companies in the U.S., Canada, and Mexico. Member companies manufacture or import infant products such as cribs, strollers, and car seats.
    December 2, 2009
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    Three toys by Melissa & Doug, the Slice and Bake Cookie set, Shape Sorting Cube, and Pound a Peg, have been recalled in Canada only. Health Canada, the country’s public health department, says the surface paint on the toys contains excessive barium that is past the legal limit in Canada. For more information, click here.
    December 2, 2009
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    According to the National Retail Federation, this year’s Cyber Monday traffic shifted from mid-day hours to early morning and evening hours. The NRF reports that CyberMonday.com, a website by Shop.org that features holiday promotions and sales, had 15.8 million visits on Monday, increasing 8 percent from Cyber Monday 2008.
    December 2, 2009
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    According to Venture Beat, web-based toy maker Smith & Tinker has laid off 30 percent of its staff, which totals approximately 15 of its 50 or so employees. The company confirmed it had layoffs, but did not state how many employees were cut.
    December 2, 2009
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    Spain’s Health Ministry is proposing legislation to ban restaurants, food manufacturers, and fast food chains from including toys and prizes with their meals. Read more in this Time article.
    December 2, 2009
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    Image credit: www.FoxNews.com Jerry Storch, CEO of Toys “R” Us, sat down with Brian Sullivan of Fox News to discuss price wars with Wal-Mart, Black Friday crowd control, and other holiday season topics. Click here to read the transcript.
    December 1, 2009
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