Because playtime is always better with friends and family, companies are launching new adventures to the toy aisles. The market continues to expand with toys and games featuring friendly competition, strategic thinking, and action-packed fun.
Hasbro offers heated battles with its REBOUNCE Action-Packed Electronic Game and CONNECT 4 Frenzy. New adventures are on the horizon with Ravensburger’s Minecraft Builders & Biomes Junior and Disney Lorcana TCG — Fabled, both launching this fall.
Many products hitting the shelves feature familiar faces from pop culture, including characters from movies, TV series, and video games. Toy aisles are growing with items inspired by Avatar: The Last Airbender, Bluey, the Halo series, The Smurfs, and more.
Despite industry shifts caused by challenges such as tariffs, mass retailers and specialty shops continue to stock their shelves with the latest toys that companies have to offer.
FUZZY BUTTS
Earn points by quickly and correctly counting up specific animal butts or colors on cards. The player with the most points at the end wins the game.
Buy Now
MAGSHUTO STUNT PARK
Kids can build a trickshot arena with 15 included challenges, ramps, stunts, and targets. Everything stays in place thanks to the magnets and sticky pads.
Buy Now
POPPY PLAYTIME FACTORY FRENZY GAME
Inspired by the Poppy Playtime universe, this board game delivers easy-to-learn Chinese Checkers-style gameplay with obstacles, pieces, and game elements from the video game series.
Buy Now
TABLETOP CORNHOLE
Represent the Bills Mafia with this Buffalo Bills NFL-licensed cornhole game that includes two wooden boards and eight mini bean bags with the team colors and logo. Additional NFL teams are available to delight football fans.
Buy Now
SOCCER SHOT
Snap Circuits Soccer Shot turns soccer penalty kicks into an exciting two-player challenge. Kids build the game, then dive into the action: one player kicks while the other defends as the goalkeeper. The first to score nine goals wins the game.
Buy Now
CONNECT 4 FRENZY
This 2-4-player spin on the classic game of Connect 4 challenges everyone to simultaneously bounce discs off the table into the horizontal grid with the goal of getting four in a row.
Buy Now
THE CREW: FAMILY ADVENTURE – MAROONED IN PARADISE
Stranded on a desert island, players eat, sleep, and make decisions with the goal of getting home. To escape, players play cards to complete a series of 35 missions without speaking to each other.
Buy Now
WOODEN ANIMAL SKITTLES
Designed for indoor and outdoor play, this sustainable, eco-friendly bowling set includes a wooden ball and 10 colorful pins featuring farmyard animals.
Buy Now
MATCH ‘N SNIFF — SWEET & SMELLY
Families scratch and smell different tokens to identify scents and complete Recipe Cards. Players will also draw Garbage Can cards for extra challenges and advantages.
Buy Now
MINECRAFT BUILDERS & BIOMES JUNIOR
In this Minecraft-themed board game, players build a farm using a pickaxe and a shovel to collect books and create stables for the animals.
Buy Now
CRITTER KITCHEN
Players can hire new critter chefs with different abilities, gather ingredients, serve meals, and more to impress the celebrity critic in this restaurateur game.
Product Facts
Buy Now
REBOUNCE ACTION-PACKED ELECTRONIC GAME
Players go head-to-head by bouncing the squishy foam ball off the tabletop trampoline to opponents. The set has three game modes, features lights and sounds, and includes all-in-one storage.
Buy Now
TETRIS: THE BOARD GAME
Celebrate more than 40 years of Tetris with a family board game in which players drop tetrominoes on their boards to create lines, block opponents, and score points.
Buy Now
UNO GOLF
This version plays like the regular card game with added golf-related twists. With cards laid out in a two-by-three grid, players match colors and numbers with the goal of getting rid of high numbers and keeping lower values.
Buy Now
RAINBOW QUEST!
Players can test their knowledge about LGBTQ+ culture and history by advancing along a rainbow pathway featuring fun and revealing challenges. This game inspires heartfelt dialogue and acts as an educational resource for the LGBTQ+ curriculum.
Buy Now
KANOODLE SHAPE ESCAPE
Battle against time by building a shape that matches the hole in the wall before it is knocked down.
Buy Now
BATTLECAVE ARENA: LAVA VS. SHADOW
Kids can build up this arena and then engage in epic battles with the Fire Bull and Shadowhound. The arena also includes secret traps and hidden tunnels.
Buy Now
HALO: FLASHPOINT SPARTAN EDITION
The two-player game takes place in the War Games combat arena and features a range of classic Halo weapons and game modes. Players try to defeat the Banished Elites by playing as a Spartan fireteam commander.
Buy Now
BLUEY SCREWBALL SCRAMBLE
This blue heeler is ready to beat the maze! Help Bluey through this retro game obstacle course as fast as possible. Wobble across the table maze, rock across the tiling walkway, and more.
Buy Now
DUMPLING DASH! FINE MOTOR MATH GAME
This educational, dumpling-inspired game features math elements like counting, number recognition, and basic addition. Young players use chopsticks or tongs to pick up colorful dumplings while developing hand-eye coordination and dexterity.
Buy Now
CLUE: AVATAR: THE LAST AIRBENDER
When Aang’s sky bison goes missing, players must uncover who took Appa, where he’s been taken, and what distraction was used in this edition of CLUE inspired by Avatar: The Last Airbender.
Buy Now
DISNEY LORCANA TCG — FABLED
The Fabled set introduces new franchises to the trading card game, which features unique gameplay and beloved Disney characters in familiar and fantastical forms.
Buy Now
THE SMURFS: HIDDEN VILLAGE BOARD GAME
In this cooperative board game, Gargamel has ransacked the Smurfs’ village, and kids must team up to help the Smurfs save their home. Players will work together to rescue lost Smurfs, rebuild their mushroom houses, and bake tasty treats while keeping an eye out for the troublesome Gargamel. Intended for up to five players ages 8 and older,…
Buy Now
Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s 2025 Specialty Toys & Gifts Issue. Click here to read the full issue!
Want The Toy Book delivered straight to your desk? Subscribe here and never miss a beat in the world of toys and play! Get seven big issues in print each year.
