Kids of all ages need captivating toys — whether it’s an IP-driven craft kit, a board game with original characters, or a pool float featuring favorite snacks. Here are 23 games, dolls, and more to stock for older kids, siblings, and family friends.
CEREAL O’CLOCK SLIME CHARMERS
This purple butter slime smells like cereal and includes mix-ins like white textured bingsu beads and cereal-themed charms.
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ART CAFÉ LATTE-INSPIRED PAINTING KIT
This kit includes everything kids need to make latté-inspired creations. Young artists pour paint onto the lid and create unique designs with the included pick. Art Café comes in three color palettes.
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HELLO KITTY & FRIENDS X STMT DIY JOURNALING SET
Kids can personalize their scrapbook-style journals with Hello Kitty and Friends-themed stickers, die-cut characters, frames, magnetic bookmarks, tassels, and more than 75 accessories.
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BAD HABBIT RABBITZ
There are six crazy bunny characters to collect. Each one has a different personality and wacky habit.
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CHEEZ-IT POOL FLOAT
Float on cheesy goodness with this larger-than-life inflatable. Measuring more than 4.5 feet tall, this float looks just like the iconic square snack, only bigger.
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LEGO BOTANICAL TAB NOTEBOOK
Young creatives can write, draw, and more in this LEGO botanicals-themed notebook, which features LEGO botanical flowers as the tabs.
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DOOR HANGER NECKLACES
These door hangers come in several colorways and include one necklace chain with four charms or two chains with one charm each.
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SQUISHI TOYS
Kids and tweens can squeeze, sniff, and smile with candy-inspired Squishi Toys. Featuring ICEE, Bazooka Gum, and Ring Pop designs, each slow-rising squishy is scented, soft, and perfect for stress relief, fidgeting, or collecting.
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NUIGURU KNIT INVINCIBLE CANDY WAND KIRBY SMALL PLUSH
This knit Kirby plush is inspired by Amigurumi, the Japanese art of creating knit or crochet toys, and is holding an Invincible Candy.
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MATTEL BRICK SHOP HOT WHEELS MASERATI MC20
Builders can create a brick replica featuring butterfly doors, a visible motor, interchangeable wheel covers, and exclusive racing decals.
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STMT D.I.Y. CUSTOM TUMBLER
Kids can apply waterproof stickers and decals, including smiley faces, flowers, inspiring phrases, and more, to the 20-ounce glass tumbler. Includes a bamboo lid and reusable straw.
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NEEDOH FUZZ BALL
This tactile sensory ball has a soft, velvety texture you can see and feel. Plus, all NeeDoh Fuzz Balls have a cloud squish experience.
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ROBOTIC JELLYFISH NIGHTLIGHT KIT
Kids can discover the physics of light while building a decorative jellyfish lamp that changes colors and mimics a jellyfish’s movement.
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SWIFT CLICKS HEISHI BRACELET MAKER
Crafters use the maker's rotating carousel to select their desired colors and thread them by clicking the button. This 2047-piece set makes more than 20 bracelets, includes 16 Heishi bead colors, is perfect for storage, and has refillable features.
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MGA’S MINIVERSE MAKE IT MINI MAKEUP
In these capsules, kids will find a DIY activity to create their own makeup product. The collection includes four eyeshadow palettes, three lip stains, three lip oils, and four nail polishes. Each capsule comes with one of these options and an instruction card showing kids how to make their makeup.
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JIXELZ REMIX STRANGER THINGS 250 PIECE PUZZLE SET ASSORTMENT
Tweens can build and display Stranger Things characters, like Eleven and the Demogorgon, from micro puzzle pieces. Each set includes a display hook and an instruction guide.
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STICKI ROLLS SERIES 2
Series 2 of the wearable, shareable sticker bracelets includes new sticker designs, additional themes, and surprise holographic stickers.
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MONSTER HIGH SCARY SWEET BIRTHDAY CUPID ASTERIA DOLL
These Monster High dolls are dressed for Draculaura’s birthday party — each celebration edition comes with balloons, birthday cards, gifts, and more.
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CHUCKY THE GAME
Players can push their luck and provoke the knife-wielding Chucky unit, or find a hiding spot, until they defeat the doll. If not, he’ll transfer his soul and escape the toy store.
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PEANUTS FUN! FUN! WAVE 1
These 5-inch vinyl figures depict Snoopy, Charlie Brown, and Puffy Coat Snoopy and come in a window box.
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IRREGULAR CHOICE MONEYBAGS BAG
This crossbody bag features a mini version of the London Monopoly board, complete with magnetic player tokens that can be placed on the board. It also features a print of Mr. Monopoly, a top handle, internal pockets, and more.
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MENAGERIE
Players curate insect terrariums by collecting butterflies, beetles, and more to maximize their points. Groups or solo players must use action tokens to search for the bugs and fill their terrariums.
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SUGAR CUBIES BLIND BOX SERIES 1
Each mystery box contains a cube-shaped, scented plush friend such as a Strawberry Bunny, Watermelon Kitty, Blueberry Bear, Pineapple Penguin, or Mystery Cubie.
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Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s 2025 Specialty Toys & Gifts Issue. Click here to read the full issue!
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