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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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Switching the Game: Nintendo Switch 2 Launches Today

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The LEGO Group Launches ‘She Built That’ Campaign

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TOY NEWS

    What Do You Meme Launches Inventor Portal
    Inventors can submit game ideas for a chance to partner with the company.
    June 24, 2020
    < 1
    Mattel Logo

    Mattel Announces Anthony P. DiSilvestro as New CFO
    Mattel Inc. today announced that Anthony P. DiSilvestro will join the company as executive advisor on June 29, and will assume the role of CFO on the date following the filing of the company’s quarterly report on Form 10-Q for the second quarter this year (anticipated to be filed July 30, 2020). DiSilvestro will report to Ynon Kreiz, Mattel’s chairman and CEO, and will succeed Joseph J. Euteneuer, who is leaving the company as part of Mattel’s previously announced transition plan. DiSilvestro has nearly four decades of financial and leadership experience. He most recently was SVP and CFO of Campbell Read more...
    June 23, 2020
    1

    Moose Toys Sets Off Boom City Racers Collection
    The fireworks-themed toys arrive just in time for July 4 celebrations.
    June 23, 2020
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    Jakks Pacific Named Global Master Toy Licensee for 'Apex Legends'
    Jakks Pacific has entered a multiyear, global toy licensing deal with Electronic Arts (EA) for a toy line based on EA’s battle royale game, Apex Legends. The agreement gives Jakks Pacific worldwide rights to manufacture and sell action figures and accessories, plush, role-play toys, and toy weapons and blasters inspired by the game. The first wave of articulated, 6-inch collectible figures will launch at retail this October, with more to come next year. Developed by Respawn Entertainment, Apex Legends is a free-to-play, squad-based game that garnered significant attention for reaching 50 million downloads in its first month. Now in its Read more...
    June 23, 2020
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    Cloudco Ent. Partners with J&M Brands to Manage Care Bears in Benelux Region
    The deal will bring Care Bears to Belgium, the Netherlands, and Luxembourg.
    June 23, 2020
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    New Game Company Roo Games Hops into Action
    It currently has five games for kids ages 3-8 and up.
    June 23, 2020
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    Mary Meyer, Kids2 Team Up for Baby Einstein Line
    The collection includes teethers, blankets, activity balls, and hand puppets.
    June 23, 2020
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    Pai Technology's Thuan Tran Talks Botzees and More on the 'Power Kid Podcast'
    In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design speaks with Thuan Tran, national sales director of Pai Technology. On the show, Tran discusses living at the crossroads of technology and toys, including Botzees — Pai Technology’s award-winning STEM robots that kids can program to move, dance, make sounds, and light up using the free companion app. Part of Pai Technology’s mission statement is to create “new lifestyles” for its customers and Thuan unpacks that while discussing the development differences between traditional toys vs. tech toys. Additionally, Albritton and Tran delve into the Read more...
    June 23, 2020
    2 m

    Hasbro Kicks the G.I. Joe Relaunch into High Gear
    For more than a year and a half, Hasbro has been hard at work on a plan to relaunch the iconic G.I. Joe brand. Now, ahead of next week’s official launch of the new G.I. Joe: Classified Series action figure line, Hasbro kicked off its first-ever YO JOE! June campaign by opening a brand-new official website, and, for the first time, official social channels for the brand. The new website includes details on the 56-year legacy of the G.I. Joe brand and a deep dive into the elite fighting team and its battle against the criminal organization known as Cobra. Read more...
    June 22, 2020
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    Source: The Toy Book

    Talkin' Toys: Hog Wild Toys Is All About Innovation
    The Toy Book chats with Josh Loerzel, vice president, sales, Hog Wild Toys.
    June 22, 2020
    4 m

    Tough Times, Tough People — ASTRA Members Take on COVID-19
    by Kimberly Mosley, President, American Specialty Toy Retailing Association (ASTRA) Weathering the rough times is nothing new for the retailers, manufacturers, and sales representatives who are members of the American Specialty Toy Retailing Association (ASTRA). Nimbleness is part of the ASTRA entrepreneurial DNA. Without lumbering, corporate hierarchies and with an ear to the ground in our local communities, we have always prided ourselves on our ability to make quick changes when the competitive environment demands it. In the past, our ASTRA community has weathered the onset of new technology, 9/11, the financial collapse in 2008, sales tax equity, and concerns Read more...
    June 22, 2020
    4 m

    Jazwares Launches Colorful Blackpink Line
    The K-pop group inspires three new products and more to come.
    June 22, 2020
    2 m

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The Toy Book - June 2025

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