Mattel, Inc. appointed Adam Bonnett, a 21-year Disney Channel veteran, as executive producer of Mattel Television. In his new position, Bonnett will oversee global episodic content development and production for both live action and animation based on Mattel’s iconic brands as the company moves to further its franchise management efforts.

Bonnett, who stepped down from his post as EVP of original programming at Disney Channels Worldwide last fall, was previously tasked with overseeing all live-action development and current original series and movies for the network, as well as multi-platform programming, casting, and talent relations. He developed and oversaw numerous hit series, including Hannah Montana, the Emmy Award-winning shows Even Stevens and Wizards of Waverly Place, and other hit series, including Lizzie McGuire, Good Luck Charlie, The Suite Life of Zack & Cody, Sonny With A ChanceThat’s So Raven, Andi Mack, Raven’s Home, KC Undercover, Jessie, and the animated series Kim Possible. 

Additionally, he led Disney Channel Original Movies, including the Descendants franchise, Teen Beach Movie, Disney’s Zombies, Adventures in Babysitting (2018), and Disney’s upcoming live-action movie, Kim Possible, which premieres on Feb. 15.

He will report to Richard Dickson, Mattel’s president and COO.

“Mattel owns one of the world’s greatest portfolio of brands, each with unique characters, storylines, and built-in emotional connections with children, creating amazing potential for storytelling,” Bonnett says. “I’m excited to work with Richard and the talented team to play in Mattel’s incredible toy box and bring its universal brands to life.”

Bonnett’s appointment follows a wave of announcements as Mattel looks to make a larger push into television and film with such projects as the Barbie movie and the Hot Wheels movie.


About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.