In a world of screens and structured time, open-ended play is more important than ever for young kids. This showcase features dolls of all styles and playsets that kids can use to craft storylines and engage in imaginative play for hours on end. The lineup includes baby dolls, fashion dolls, plush dolls, and more from brands including Corolle, Mattel, MGA Entertainment, and more.
OLYMPIA DOLL AND STORY COLLECTION
Young storytellers can explore mythology with 12-inch poseable dolls inspired by Artemis, Athena, and Venus, each paired with accessories, a companion animal, and an illustrated story.
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LAKESIDE TRUCK WITH TRAILER
This playset comes with two horses, two riders, a dog figure, and more. The trailer can fit up to six horses and their riding accessories, such as the included barrels and bars for on-the-go training sessions.
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SEAGLIMMERS
This eco-conscious plush collection introduces little ones to a mermaid family with nurturing dolls, including Mama Glimmer, Papa Glimmer, and the Glimmer Girls.
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BRATZ’S 25TH BRATZAVERSARY DOLL
Collectors can celebrate 25 years of Bratz with Gaia, a chrome-clad fashion doll featuring sculpted details, fiery red hair, and a special anniversary charm.
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SWEETOPIA
These transforming playsets feature cakes and pastries that flip into princesses and pets, including a pop-up playset for young rulers.
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BARBIE SIGNATURE COLLECTION MASTERS OF THE UNIVERSE HE-MAN AND TEELA
These collectible dolls feature premium movie-inspired detailing and articulation and come in collector-friendly window boxes.
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SWEET HEART – BEAR
This 12-inch baby doll is lightly scented and perfectly weighted for little hands. It comes with a sewn-on outfit and a removable matching cap.
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BONBEBÉ REALISTIC DOLLS AND ACCESSORIES
Little caregivers can nurture lifelike Bonbebé dolls with soft bodies, hand-painted details, coordinated fashions, and matching accessories.
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PLAYMOBIL MONSTER HIGH BLOODGOOD’S OFFICE
Monster High fans can haunt Headmistress Bloodgood’s office with gothic décor, school relics, a desk, and glow-in-the-dark spiderwebs for play or display.
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MY MINI BIRTHDAY SERIES 1
Each birthday-themed mystery capsule in this series reveals a mini baby doll with cakes, balloons, gifts, party props, and playset pieces to build festive scenes.
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PEPPA PIG READY, PEDAL, GO PEPPA
Help Peppa learn to ride her bike with the Ready, Pedal, Go Peppa playset! Put on Peppa's helmet and attach the push stick to the bike. Kids can push the toy bike along while she "learns" to ride, then detach the stick, give her a push, and watch her magically pedal her bike all by…
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THE RILEY DOLL
The Riley Doll is Asian and Caucasian, adventurous, confident, and prefers her Asian shaved ice with sprinkles. This doll represents kids with a mixed-Asian background and inspires little ones to celebrate their heritage!
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TINYLY COLLECTION
This collection of playsets features miniature dolls and their companions that store inside the set, which doubles as a carrying case.
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PLAY-DOH BARBIE DESIGNER PATTERN STUDIO
Aspiring designers crank Play-Doh compound into patterned sheets, then cut and shape custom skirts, tops, and design details for Barbie dolls.
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JEM AND THE HOLOGRAMS FASHION DOLLS
Following Jem’s re- release last year, her band — The Holograms — is back. Twelve-inch fashion dolls of Shana, Aja, and Kimber feature 28 points of articulation, instruments, and accessories. Stage-inspired packaging and music-playback elements support both performance play and collector display.
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NORA & BOOTS — BREYER WESTERN HORSE & RIDER
Horse lovers can ride into Western adventures with Nora, her bay pony Boots, riding gear, a saddle, bridle, hair bows, and grooming accessories.
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BABY ALIVE BURT’S BEES MOONLIGHT CUDDLES
Bedtime routines get a nurturing twist with this soft Baby Alive doll, featuring Burt’s Bees Baby-inspired pajamas, a bee plushie, and accessories.
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PLAYMOBIL X BARBIE WATERPARK
This playset features slides, a pool with a float, a springboard, a ticket booth, and detailed accessories, inspired by summer adventures and friendship in Malibu.
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AVAILABLE SUMMER 2026
BÉBÉ BATH OCÉANE — SHELLS
Designed for bathtime and water play, this 12-inch baby doll floats and dries by hanging from a sewn-in back tab.
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Stay on the Pulse of Play!
A version of this feature first appeared in The Toy Book‘s 2026 Specialty Toys & Gifts Issue. Read the full issue here!
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