From trusted brands like Jazwares, GUND, ZURU, and more, this list spotlights some of the cutest and most collectible items for retailers to stock.
Fan-favorite licensed properties like Bluey, Strawberry Shortcake, and others are now available as plush and collectible bag charms, bringing these characters to life at home and on the go. Kids, parents, and collectors remain consistently drawn to these companions, whether mini vinyl characters, jumbo plush, or anything in between.
Peruse this list of 28 of our favorite plush and collectibles below.
WILBERRY JUNGLE FRIENDS
These soft, plush jungle companions, featuring a lion, elephant, and giraffe (pictured), bring nursery-friendly colors and display appeal to baby and toddler gifting.
Buy Now
FUGGLER BADDIES 9-INCH FUGGS
Fuggler’s plush troublemakers go full baddie with these new 9-inch characters rocking wild prints, fierce attitude, high-fashion flair, and signature quirky charm.
Buy Now
TY BEANIE BABIES
Ty’s updated Beanie Babies lineup adds bigger, softer plush, extra beans for seated poses, Beanie Clips, and licensed characters, including Bluey and Dumbo.
Buy Now
TELETUBBIES “SAY HELLO” SERIES FIGURES
Teletubbies get a collectible twist with these plush keychain pendants that stand 5 to 6 inches tall and feature flower- and toast-themed designs. Each character comes in a surprise box.
Buy Now
TUMMYKINS
Tummykins are kawaii-style ultra-plush animals featuring a soft-luster fabric feel, and oversized tummies made for extra snuggles.
Buy Now
SUGAR CUBIES BLIND BOX SERIES 1
Each mystery box contains a cube-shaped, scented plush friend such as a Strawberry Bunny, Watermelon Kitty, Blueberry Bear, Pineapple Penguin, or Mystery Cubie.
Buy Now
YO GABBA GABBA! DANCEY DANCE BROBEE
Brobee gets kids moving with three song clips, more than 10 sounds and phrases, and hands-on dance play inspired by the Yo Gabba GabbaLand kids show.
Buy Now
HELLO KITTY AND KUROMI DZNR SOCCER EDITION
Hello Kitty and her friends are hitting the field as collectible plush dressed in country jerseys and coordinating flag capes. The line features six soccer-loving nations, including the U.S., Spain, Mexico, France, Brazil, and Argentina.
Buy Now
TANGLE X HIDDEN WOOO DIUDIU BABY MALLOW BEARS PLUSH KEYCHAIN
Sensory play meets plush art in these twistable keychains of adorable, soft diudiu baby bear characters. They’re perfect for fidgeting, collecting, and everyday carry.
Buy Now
BUT CUTE: PEEKO, LUNA, CLAUDE, AND DULCE
These emotionally expressive plush bring feelings like anxiety, awkwardness, grumpiness, and more to life in soft plush form, built for comfort and connection.
Buy Now
GUND 9-INCH PLUMPKINS
Chunky, charming animals, including a sloth, cat, panda, and pig, are made into plushies featuring ultra-soft, velvety fabric and squishy shapes.
Buy Now
MY MOODIES — SERIES ONE
Toddlers can understand their feelings with a 5-inch plush featuring five emotional expressions: happy, sad, angry, fearful, and surprised. Series One includes Rusty the Bear, Cotton the Bunny (pictured), Iggy the Dino, and Winnie the Unicorn.
Buy Now
MY MOODIES
Available as a bear, bunny, dinosaur, or unicorn, these sensory plush have five emotional expressions and help young kids express and understand their feelings.
Buy Now
HYOJO SERIES 1
This sweet surprise box series features designs inspired by kid-favorite snacks and candies, including Hershey’s, Reese’s, Jolly Rancher, Hostess, ICEE, and Blow Pop. There are three plushies to collect from each brand in Series 1, 18 styles altogether, with the chance to find rare and ultra-rare versions of every character.
Buy Now
MERMATES PLUSH
Join animal and mermaid hybrid friends Finlay, Kelpie, and the crew with this plush collection inspired by the online webisodes.
Buy Now
BUTTERLUVS BUTTER BABIES
Kids can snuggle up with their favorite animals with these buttery soft plush. There are four creatures to collect: a bunny, a monkey, a pink bear, and a capybara.
Buy Now
SQUISHMALLOWS (2026)
Squishmallows provides ultra-soft plush in multiple sizes, personalities, and line extensions, including HugMees, Squish-Doos, Stackables, FlipAMallows, and Squishville.
Buy Now
WAWA FITS, WAWA SITS BLIND BOX SERIES 2
Wawa the frog returns in blind-box plush keychain clips tucked into sweet treat styles, including Boba, Hot Cocoa, Sundae, Butter, and a Taiyaki mystery.
Buy Now
STARBOX SAD BABY CARE BEARS
Care Bears collectors can clip or display Sad Baby figures dressed in signature Care Bears suits, with a rare character chase adding to the blind-box excitement.
Buy Now
WILBERRY PLUSH DANCERS
Mini plush dancers in tutus and ballet shoes bring soft pastels, cuddly textures, and charm to collectors’ shelves.
Buy Now
APHMAU 6-INCH MYSTERY MEEMEOW PLUSH FRUIT COLLECTION
Fans of Aphmau, the mega Minecraft YouTuber and gamer, can unbox fruit-themed MeeMeow plush, including Cherry Cat, Kiwi Cat, Banana Cat, Dragon Fruit Cat, Watermelon Cat, and more.
Buy Now
GUND HIDDEN PIGEON PLUSH COLLECTION
Mo Willems characters become GUND plush in a keepsake collection featuring The Pigeon, Piggie, Gerald the Elephant, and Knuffle Bunny with storybook-inspired details.
Buy Now
COZY CRITTER CAFÉ
Dessert and beverage-inspired plush animal clip-ons arrive in scented mystery boxes, including Mocha Bear, Boba Bunny, Tarte Fox, Waffle Sloth, and more.
Buy Now
TY BEANIE BOUNCERS
These patented, personality-packed plush bouncy balls deliver big vibes in a small package, featuring a variety of licensed and original characters.
Buy Now
L.O.L. SURPRISE! PLUSH SURPRISE
These vinyl-faced plush collectibles combine fluffy animals and funky music with the fierce fashionistas of L.O.L. Surprise! dolls. Inside each box, you'll find one of six characters rocking a colorful, animal-themed onesie inspired by a musical genre, along with an assortment of hidden accessories and a keychain clip.
Buy Now
POPPYKINS
Toddlers can cuddle with plush toys featuring adorable designs and sensory-friendly features. Each pal is made with long pile fabric that’s soft to the touch and features fidget popper feet.
Buy Now
7.5-INCH BLUEY BUMBUMZ
This plush line blends Bluey characters with the BumBumz style. Kids can snuggle, squeeze, and collect the soft and stylized plush.
Buy Now
STRAWBERRY SHORTCAKE SERIES 2 BLIND BAG FIGURAL BAG CLIP
Strawberry Shortcake mystery figures clip onto bags, keys, and daily gear, giving kids collectible character accessories with blind-bag surprise appeal.
Buy Now
DISNEY TONIES & CUDDLE TONIES COLLECTION
Figures like the Disney Winnie the Pooh: Piglet Tonie, Disney Zootopia Tonie, and Disney Cuddle Tonies Collection unlock character-led audio stories on the Toniebox and Toniebox 2 (sold separately), while plush Cuddle Tonies (pictured) extend play with soft, screen-free listening and comfort.
